November 2021 | Design

Understand the importance of designing a responsive website.

Understand the importance of designing a responsive website.

Responsive design is a very crucial aspect of a web development process. For many businesses, the website is the first point of contact for internal and external customers. And, the businesses want to have a good impression by speedy loading pages, having mobile-friendly pages, and serving a host of other benefits to the visitors in this digital era. To do so, they require an optimum and efficiently working website.

However, you may not achieve it, if you are unsure of the implementing strategy due to a lack of knowledge and understanding of the concept.

Read on the meaning of a responsive web design followed by the significance of the same. This will help you to gather enough command of the concept and potential reasons to why consider it in the first place?

Understanding the meaning of a responsive website design

In simple words, a responsive web design is one with a flexibly formatted structure to work on multiple devices at the same time. In addition, it is a layout that is designed to adjust according to various screen sizes. Hence, it is a critical factor for a better user experience. The main aim of website development is to work on different devices like monitors, tablets, mobile phones, and laptops at the same time without manually adjusting the window size or any other feature. And, avoid unnecessary zooming, scrolling, resizing, and panning.

Every internet marketing agency keeps these things in mind while preparing a website design for its clients. Therefore, they deliver the best-formatted layout of the website and achieve the best results by having customers spend more time on the website.

After the meaning of the concept, let us move forward with reasonable answers to why you should invest in a responsive design?

Significant features of a responsive web design

With the digital revolution, everything is going over the internet. Also, the pandemic has taught us many things, one of them is how to survive your businesses online and work remotely when offline activities were not possible for the time being. This has led to the realisation and the need of having a smoothly running website with a good responsive design.

To clear more, here are some benefits of using a responsive web design.

1.Search engine optimisation achievements

One of the remarkable advantages of a responsive web design is improved search engine rankings. Google considers the responsiveness of the websites as a determiner to evaluate SEO and the ranking in the search results. When your website fails to have a proper layout and flexible website design, it is likely to have a lower ranking in the google search results. Hence, a well managed and planned website is very important to practice SEO techniques without any gaps.

2.Improves user experience

User experience is very essential for customer delight which further makes it very crucial for website owners. As the website is now the first place of contact for many businesses, it becomes imperative to deliver the finest of everything on the web pages to achieve satisfaction and customer retention. Loading time, right picture resolution, overall layout, readability, adjustability, compatibility to all devices, etc are some of the necessary things to keep in mind while designing the website for a good user experience. This indeed will make your website more responsive and attractive.


Maintaining separate sites for mobiles, tablets, computers and other devices can be very expensive. By getting a responsive design on your website, you can easily avoid extra costs by maintaining a single site for multiple devices. With technology, everything is upgrading or changing for better performance and lifestyle. Why not also use it on the websites to be more responsive and profitable in achieving business goals.

If you have already not decided to implement a responsive design then now is the time to do so. It will not only provide the above-mentioned benefits but will also help in lowering bounce rates, increasing conversions, improving the ease of management, and eliminating duplicate content.

Moreover, digital marketing and advertising agencies like Grapes are emphasising the need for responsive design websites to build a technologically advanced nation and practice ideal digital marketing strategies competently.

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