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December, 2021
Opinion: Building a brand strategy – key tips for...
Himanshu Arya from Grapes sheds light on brand building as a powerful tool for growth strategy.
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December, 2021
Marketing's Next Big Thing?
Until a few years ago, influencer marketing- a type of social media marketing using endorsements and...
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December, 2021
The Powerhouse for All Digital Marketing Solutions
After doing a regular job with a bank, Himanshu Arya, Founder Grapes thought of doing something of h...
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December, 2021
Going "Off-Road" to Get Back On Track
For seven years now. Himanshu Arya has been leading a dual life.While his family sees him as the CEO...
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December, 2021
How women can navigate inequalities in and out of...
In the last few years, women’s advancement in the corporate workplace has taken multiple strides. Se...
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December, 2021
How Social Media Marketing Has Become a Business N...
The rapid expansion of social media has considerably changed the dynamics of the marketing arena.
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December, 2021
Storyboard18 | Is YouTube hiding 'Dislike' count a...
While it's still not clear whether YouTube will stick to its decision of making the dislike count hi...
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December, 2021
Once the fad, 'Story' on social media sees a gradu...
About a year ago, LinkedIn, Twitter and Zomato had launched a ‘Stories’ feature on their apps, while...
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December, 2021
Storyboard18 | The sexual wellness boom and how br...
Brands, content creators and women taking charge of their sexual wellbeing are changing the narrativ...
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December, 2021
Political parties to increase digital ad spends by...
Experts share that digital will not be eating into the print and TV’s share but will be inflating th...
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December, 2021
Brands and celebs, how about sticking up for each...
A few days ago, on his 79th birthday, one of the biggest celebrities in India, Amitabh Bachchan, wal...
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December, 2021
Grapes sheds Digital from its title
Digital marketing agency, Grapes, announced that it is shedding "Digital" from its title and will be...
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December, 2021
Grapes expands footprint; strengthens team in Beng...
Grapes, a digital-first marketing agency, has announced its expansion by strengthening its first-eve...
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December, 2021
Grapes expands footprint in Bangalore
With the Bangalore expansion, Grapes will look towards emerging business areas for newer possibiliti...
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December, 2021
Cholayil goes eco-friendly with Medimix soap Ganes...
Cholayil's ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an e...
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December, 2021
AcneStar face wash collaborates with Pranitha Subh...
AcneStar face wash from the house of Mankind Pharma has come up with a new television campaign #Skin...
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October, 2021
Tips for entrepreneurs who want to be more than ju...
In a competitive world, the life of an entrepreneur is not that easy the way it looks. Believe it or...
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July, 2021
Instagram plans to add more features for Reels
As Instagram acquires more users on the back of its popular short-video format Reels, the platform h...
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July, 2021
Grapes bags digital AOR mandate for Supertails
Bangalore based digital pet care start-up, Supertails.com has assigned its digit first marketing age...
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June, 2021
Mamypoko pants celebrates 'Papas who know' this Fa...
Diaper brand Mamypoko pants has unveiled a new campaign on the occasion of Father’s Day. The video t...
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May, 2021
Finding the right balance between WFH & WFO cultur...
WFH brought in its own set of challenges in Work-life balance and since it was a sudden move, many e...
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May, 2021
Grapes bags PR duties for Mankind Pharma
The agency will be responsible for the public relations strategy, planning and execution for seven b...
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May, 2021
#BackToBusiness: Grapes Himanshu Arya on the strat...
In today’s time, when there’s so much data available, marketers can leverage this to interact with t...
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May, 2021
Suspension a short-term setback; brand IPL will co...
With the IPL being suspended till further notice, only brands focusing on summer may move to other a...
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May, 2021
Streax Professional appoints Grapes to handle its...
Grapes will be responsible for digital campaign planning, content planning, creative support, media...
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April, 2021
Guest column:Why the new influencer marketing guid...
India’s advertising self-regulatory council, the Advertising Standard Council of India (ASCI), will...
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March, 2021
Mr. Himanshu Arya, Founder & CEO, Grapes
Being founded in 2009. Grapes made its presence as the digital-first agency. The agency is flaunting...
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March, 2021
Grapes rolls out appraisals, plans to hire over 10...
On average appraisal has been around 15 per cent. The decision has come after witnessing a positive...
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March, 2021
Leading women from the advertising, marketing and...
The biggest task for today's marketers is to abolish gender roles and work on an honest portrayal of...
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March, 2021
Flying blind on dark social
It’s a well known fact that more than one-third of the content of social media travels in darkness....
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February, 2021
How the OTT industry views the govt's 'soft touch'...
The last couple of months have seen multiple controversies over original shows on over-the-top (OTT)...
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February, 2021
OTTs to self-classify content, get three-tier grie...
As per new guidelines, platforms will have to implement parental locks for content classified as U/A...
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February, 2021
EXCLUSIVE | Shradha Agarwal, Grapes: Emerging new...
Shradha worked at an event management company in 2008 but her quest for learning and exploring the d...
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February, 2021
How inculcating meme marketing in your marketing s...
People connect with memes instantly. No one tends to avoid memes because it’s a mix of humor and sar...
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January, 2021
Take 5: Shradha Agarwal, COO and strategy head, Gr...
My perfect go-to destination is Dubai. I simply love spending my vacations there. From sand dunes to...
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January, 2021
Hudson Canola stresses on making health a priority...
Hudson Canola Oil has come up with a new campaign addressing the importance of a healthy life and ma...
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January, 2021
How will digital media change and shape the market...
Brands will be keen to develop more ‘personalised’ and ‘relevant’ advertising models instead of havi...
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December, 2020
Christmas Campaigns: An ET BrandEquity special sel...
While the coronavirus pandemic still looms over our heads as the Grinch that stole christmas , brand...
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December, 2020
EXCLUSIVE | You have to help yourself, whatever th...
Himanshu is a banker turned digital entrepreneur who started the software company ‘Grapes Software’...
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November, 2020
Influencers gain traction
Once dubbed as an additional leg to a brand's campaign to push engagement on social media, influence...
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September, 2020
Grapes wins digital marketing mandate for Safekind
The agency will manage digital marketing and social media strategy along with influencer management...
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June, 2020
Manforce Condoms unveils #BetterEndings campaign f...
Ahead of Father’s Day on June 21, Manforce condoms has launched a new campaign #BetterEndings direct...
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June, 2020
Shradha Agarwal, COO, Grapes Pvt. Ltd
A major shift has been in the strategy of how the brands are communicating with their audiences. We...
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![EXCLUSIVE | Shradha Agarwal, Grapes: Emerging new content formats [Year-Ender 2020]](https://www.grapesworldwide.com/media-upload/images/gallery/image/3-1634727172.jpg)
