Case Studies

LUXURY RIDE : TECH CASE STUDY

This web application aims to provide a seamless platform for users to not only buy & sell luxury cars but buy car service packages, extended warranties, car loans, and car insurance as well.

LAVA : GUINNESS WORLD RECORD

To spread awareness about the brand and create history.

CP PLUS : ECOMMERCE PERFORMANCE

CATCH : MOTHER'S DAY

Watch this film for Catch Masala on the occasion of Mother’s Day.

WION : DEEP FAKE

Using Deep Fake technology, we got a special message made by world leaders in this video.

HINDWARE : TILES DAY

Hindware Italian Tiles Collection identified this issue and wanted to act as a responsible brand towards nature. So, they wated to leverage a topical (National Tiles Day) to create awareness about this issue.

JBL : MUTE THE WORLD

Here’s how JBL helps them shut down all the unnecessary noise.

DS GROUP : SALUTE THE FARMHER

Although females make a significant contribution to farming, when we search for farmers on search engines, the results predominantly show images of males.

EICHER : NEKI KA SAFAR

On the occasion of Ramadan, Eicher wanted to celebrate the truck driver and the true spirit of doing good that's an integral part of this community.

HT MEDIA : MOTHER'S DAY

Watch this film by Hindustan Times that is aimed at waking us up.

GLENMARK : HYPERTENSION PE ATTENTION

The campaign aims to target the younger generation, specifically teenagers, to educate them about the risks and consequences of hypertension and encourage them to monitor their blood pressure regularly.

APEROL SPRITZ : ITALIAN GETAWAY

Creating awareness and consideration about the internationally well-renowned brand in the Indian market via an off-ground contest.

MAMY POKO PANTS : HAPPY BUM

MamyPoko Extra Absorb Pants wanted to showcase the RTB of 30% Extra Absorption in the most fun way targetting both baby and mamy.

JBL : WORLD MUSIC DAY

We got 3 different musicians from 3 different genres to create a song with the same lyrics.

ZUPEE : INDIA KA APNA GAME

Do you realise India doesn’t have a national game? Zupee saw an opportunity.

EICHER : UPTIME HAI TO ON TIME HAI

For Eicher, those who turn around trucks in their workshops and get them on the road are an integral part of the company.

ZEE NEWS DNA : JANTA KA HISSA, JANTA KA KISSA BOLEGA

Here’s a film that celebrates the fact that a common man will host a show that talks of the issues the common man faces.

MANFORCE : TRAVEL WITH MANFORCE

It’s also about couples exploring each other. Here’s Manforce’s point of view on travelling.

MYNTRA ROADSTER : LOG ON TO THE ROADS

Here’s a reminder from a hardcore outdoor brand – Myntra Roadster, that the real world is outside and we need to spend more time there.

GULABARI : FRIENDSHIP DAY

Skincare sessions with their best friends are a timeless tradition that girls enjoy and find therapeutic comfort in.

MANFORCE : BETTER ENDINGS

During lockdown, multiple news reports came out on how the lockdown and home-quarantine across the nation will lead to a boom of ‘quarantine babies’ later in the year.

PATHPRESENTER : CLINPX WEBSITE

Education and conferences with more than 40,000 users and 20+ institutional licenses, now presents to clinical users a best-in-class clinical enterprise platform, ClinPx.

FINSERV MARKETS : AB CHOICES HUE AASAAN

Finserv MARKETS, a subsidiary of Bajaj Finserv, is a one-stop digital marketplace that offers 500+ financial and lifestyle products, all at one place.

MAMY POKO PANTS : WE ARE ALL MAMY

Even though it’s a woman who experiences motherhood, it takes a village to raise a child. Through our warm, heart-touching film #WeAreAllMamy, we communicated how different members of the family take on the role of a ‘Mamy’ for the newest, youngest member of the family.

CENTER SHOCK : REMAIN UNSHOCKED

Perfetti Van Melle India relaunched the Center Shock candy in the Indian market as a limited edition in April 2017. Center Shock was initially launched in 2002, and created excitement in the chewing gum category with an offbeat sour flavour and a ‘shocking’ consumption experience. The brand created its own set of followers with a differentiated taste profile and entertaining advertising.

MEDIMIX : THE 18 HERBS IDOL

The birth of Medimix dates back to the time when the Cholayil family used viprathi oil as a cure for skin ailments. The year 1969 proved pivotal to the family legacy as Dr. Sidhan combined a timeless tradition with his sharp business acumen to develop a green bar of soap that could both nourish and protect our skin. Strongly rooted in Ayurveda, this amalgamation of 18 herbs continues to protect and nourish skin effectively to this day in the most natural way possible.

TECH MAHINDRA : WORLD'S FIRST ENERGY SAVING WEBSITE

Tech Mahindra offers innovative and customer-centric digital experiences, enabling enterprises, associates and the society to Rise. They are a USD 5.1 billion organization with 126,200+ professionals across 90 countries, helping 1058 global customers including Fortune 500 companies.

MANFORCE CONDOMS : FATHER'S DAY

Manforce is the largest selling condom brand in the country. A constant endeavour to elevate pleasure with protection in lovemaking is what Manforce have always thrived on. Though their exciting range of condoms promise to take lovemaking to new heights of ecstasy, they appeal to all enthusiastic lovers to have protected sex, always.

CROCS : INDIAN JIBBITZ

Crocs believe that comfort is the key to happiness, and the legendary ‘Crocs-comfort’ makes the world a happier place, one pair of shoes at a time.

DINEOUT : GREAT INDIAN RESTAURANT FESTIVAL

For a country where food is a vital part of every celebration and where dining out is no longer an occasion-led activity, the Great Indian Restaurant Festival was a gift. The concept was very simple; All those who booked a table during GIRF, enjoyed a flat 50% discount at India’s leading 1000+ restaurants on their food, drinks or buffet bill.

DALDA VANASPATI : JAANCH PARAKH LO

We embarked on a journey to defuse negative sentiments surrounding Dalda Vanaspati with respect to high trans-fats quotients and other myths and build brand love by positioning the product as a hygienic oil with the #JaanchParakhLo campaign.

MARUTI SUZUKI : INDIA'S FIRST BRANDED GOOGLE ASSISTANT

We partnered with Maruti Suzuki to create a fun, explementary campaign collaboration with Google assistant which established Maruti Suzuki as an innovative, technology company, making a huge news splash across media.

MARUTI SUZUKI : FLYING PASSES

Maruti Suzuki has always stood for experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

MANFORCE : FIND YOUR P-SPOT

Manforce is the largest selling condom brand in the country. Their constant endeavour to elevate pleasure with protection in lovemaking is what they have always been working and thriving on. Under this campaign, we partnered with them to unleash 4 worlds of pleasure - Wild, Powerhouse, Intimate and Experimentative, to take lovemaking to new heights of ecstasy while still committing to safe sex.

ALPENLIEBE JUZT JELLY : MORE THAN JUZT JELLY

Alpenliebe Juzt Jelly is one of India’s leading soft candy brands launched in 2013 available in different flavours and shapes. These jelly candies are made to add masti to the daily lives of not just kids but of each family member irrespective of their age! They are best enjoyed straight out of the wrapper and can also be mixed in delicacies as, after all, they are more than Juzt Jellies!

CENTER FRUIT : MOOD TING TONG

Center Fruit is one of Perfetti Van Melle’s flagship brands in the gum category in India. It was launched in 2005 as India’s first ever liquid filled, fruit-flavoured gum. Available in tantalising flavours, this gum is known for its lip-smacking, rib-tickling, irresistible taste. The splash of liquid bursting in the mouth will transport you to the wacky world of Center Fruit which makes your mood go Ting-Tong!

CHUPA CHUPS : INDIA STORY

Chupa Chups was the third global brand to be launched by Perfetti Van Melle in India.Targeted at teens & tweens the brand operated on the insight that fun is for life, not just for kids. CHUPA CHUPS inspires & liberates the inner kid by showing that the best fun was the fun we grew up with.

HAPPYDENT : SMILE PLEASE

Happydent has always stood for smiles and wanted to take these smiles to the fringes of our society. This led to the birth of our campaign, Happydent Smile Please. This campaign was created with the single minded proposition of activating our brand loyalists and helping drive a social impact. This was achieved by turning a consumer’s engagement with the brand into real monetary currency that would help drive the positive change.

JOY : JUST HIRE ONE SKIN OF COURAGE

Joy has a wide range of innovative, high quality & affordable personal care solutions made with the best ingredients from nature. True to it’s ingredients, the brand believes that every woman is naturally beautiful, not just on the outside but also from within. Her quirks and eccentricities in personality, and in her looks make her who she is.

HAPPYDENT : YOUR POST MEAL COMPANION

Happydent offered a variety of functional gums with different formulations for a whiter smile and oral hygiene on the go. Its sugar-free gum variant helped neutralise plaque acids. The brand intended to position the sugar-free gums as a lifestyle product and make it a daily essential.

HUDSON CANOLA OIL : SMART INTENT ADS

Bunge India, an affiliate of Bunge Limited, has a wide range of edible oils and fats to serve the needs of food manufacturers, food service companies and consumers across India. Hudson Canola Oil is the world’s leading new heart-care oil which makes every bite healthy and adds nutrition to every meal. Neutral in flavour and aroma with a very high smoking point it’s the ideal oil for Indian cooking.

RELAXO : T20 KE SPARX

Sparx is a brand for those who don’t stop and are always ready to take on any odds or challenges that come their way. Endorsed by Akshay Kumar, it addresses the perspective of young thinkers, future creators and tough sports enthusiasts. Finding the Sparx in everyone, it urges people to keep it alive within them throughout their lives.

ACNESTAR : THANK YOU HATERS

Most of the skincare brands in the market make high promises of making the skin fairer, brighter and spotless but in the end, fail to deliver on their claims. Acnestar has emerged as a brand that talks about real effectiveness with its natural and scientifically proven ingredients, imparting health to the skin when used regularly. So that you feel beautiful in your own skin.

HAPPYDENT : FLIP TOP PACK

Happydent offers a variety of functional gums with different formulations for a whiter smile and oral hygiene on the go. As a sugar-free gum, it helps neutralise plaque acids. The brand also intended to position the sugar-free gum as a lifestyle product and make it a daily essential.

HAPPYDENT : PAYTM CONSUMER PROMO FILM

Happydent offers a variety of functional gums with different formulations for a whiter smile and oral hygiene on the go. As a sugar-free gum, it helps neutralise plaque acids. The brand also intends to position the sugar-free gum as a lifestyle product and make it a daily essential.

HAPPYDENT : COOL WATERMELON FLAVOUR FILM

Introducing Happydent Watermelon as a perfect combination of delicious watermelon flavour and an icy cool sensation of refreshing gum.

MAMY POKO PANTS : PAPAS WHO KNOW

Mamy Poko supports efficient babycare and believes in playing a small role in making sure that it stays happy, healthy and hygienic throughout the different stages of its growth. The innovators of India’s first Pant Style Diapers, the brand believes in creating a healthy environment for the babies using premium Japanese technology. This short film campaign served as a sweet acknowledgement towards the fathers who are aware of their equal duty towards babies along with mothers and are happy to carry those duties.

IGNIS NEXA : STREET ART FOR THE ART OF THE STREET

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

IGNIS : MAKE MY OWN NAME

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

MARUTI SUZUKI IGNIS : YOUTUBE FANFEST

Maruti Suzuki has always invested in experiences fuelled by innovations, forward thinking, and a commitment to bring the very best to Indian roads. From the day the iconic Maruti 800 was launched in 1983, the company has been spearheading a revolution of change, turning an entire country’s need for driving into its love for driving.

DAAWAT : THE WORLD'S FINEST BASMATI RICE

Background – India absolutely loves Biryani!
That’s why…

• Briyani is cited as The Great Indian Unifier
• Over 35000, varieties of biryani are prepared across the country
• 95 biryanis are ordered every minute in India

MARUTI SUZUKI : ANIL KAPOOR IN S-CROSS

Nexa wanted to create a major buzz for the new Maruti S-Cross Limited Edition, India’s first premium crossover. As the official partner for the Anil Kapoor-starrer ‘24’ Season 2, the actor was invited to the unveiling. In the series, Anil Kapoor's character, the dauntless Jai Singh Rathore drives an S-Cross and the brand needed to emphasize the same.

GAANA.COM : JEETEGA INDIA

With India playing the WT20 semi-finals against the in-form West Indies, the scene was set for an epic encounter. To celebrate the moment and make it all the more memorable Gaana.com, living legend Kailash Kher lent his unique voice for the truly unique contest. The mandate was to make the hashtag #JeetegaIndia trend through a contest coupled with a targeted influencer campaign.

NEXA BALENO : BATMAN VS SUPERMAN

Maruti Nexa being the official sponsors of the Hollywood blockbuster ‘Batman vs Superman’ in India, wanted to promote the Maruti Baleno using the hype created by the movie. To promote the association of one of coolest cars of the year with one of the coolest movies of the season, the #BalenoFaceOff campaign was launched.

BLACKBERRYS : BANG ON

From the agency, Blackberrys desired a truly Bang On digital introduction of its exclusive line of men’s inner-wear called Bang On! The messaging had to be cocky, bold, even bordering on the controversial to really stir up a social media storm and go viral.

PRO WRESTLING LEAGUE : INFLUENCER CAMPAIGN

To promote the first season of PWL, the organizers wanted to create a major digital buzz around the event centred around informing viewers about the star potential of the wrestlers and get the various hashtags related to the event to trend on Facebook.

BLACKBERRYS : UNWRINKLE & UNWRINKLER

When the leading menswear brand, Blackberrys, launched its revolutionary range of wrinkle-free shirts christened the Performance100 collection, it required a truly revolutionary concept to promote the collection.

THE FAPPY STORE : FRIENDS WITH BENEFITS DAY

After a roaring success on marketplaces like Flipkart, Snapdeal etc, The Fappy Store had just launched its own e-commerce portal. The challenge was to create higher brand awareness and recall among the consumers. Moreover, the secondary motive was generating sales from their e-commerce portal and building a consumer base for the brand.

HORLICKS : NUTRITION RECIPES

GSK Horlicks wanted to help parents incorporate Horlicks in the diet of their children. Given the versatility of the formula, Horlicks can be added to a variety of different recipes, greatly enhancing their taste and nutrition content.

NEXA : S-CROSS LEAGUE

To promote its association with the Barclays Premier League in India, Maruti Nexa wanted to use the occasion to promote India’s first crossover – the S-Cross. The idea was to capture the excitement created by BPL and give fans and followers of Nexa an opportunity to experience the S-Cross while watching BPL.

PEPPERTAP : BAHUT AASAAN HAI

its groceries from the local kirana store, shopping for them online can be a pretty challenging concept to grasp. The mandate was to help people realize the ease of shopping on PepperTap using its app.

GODREJ EZEE : INFLUENCER CAMPAIGN

Godrej wanted Grapes to execute a campaign that would bring together the entire nation, binding it to a common cause. Raising empathy for underprivileged children who often have nothing warm during the freezing winters should definitely bother us as a society, and we decided to champion that cause. Here, the challenge was to raise awareness among people and support Ezee as it embarked upon the noble cause of donating winter wear to the poor.

MESÉ : BLOGGERS MEET-UP

Mesé wanted to raise awareness about its products and reach out to potential buyers. They wanted a blogger outreach campaign wherein prominent fashion and lifestyle bloggers would get to experience the brand and blog about its products.

Peppertap : Blogger Outreach Program

PepperTap wanted to raise awareness about the brand. Since the concept of shopping for groceries using an app was fairly new in India, PepperTap wanted to reach out to hundreds of bloggers and have them experience the convenience of app-based grocery shopping.

PEPPERTAP : YAAD AYA

The challenge of the campaign #YaadAya was to create user engagement as well as brand awareness. Moreover, the secondary objective of the campaign was to generate sales for PepperTap.

VLCC : SHARE A GLOW

through experiential product trials. However, in a competitive personal care beauty products market where every brand wanted to create awareness for their products, something out of the box needed to be thought of.