// Vibhor Oils //
AI-Driven Growth Strategy for FMCG & Edible Oils
BRAND OVERVIEW
VIBHOR
Vibhor Foods is a consumer-facing edible oil brand by LDC (Louis Dreyfus Company), offering refined soybean, mustard, sunflower, and palm oils. While the brand benefited from a strong manufacturing and distribution backbone, its digital discoverability, particularly across AI-generated answers and Google search, remained underdeveloped in a competitive FMCG market.
As consumers increasingly rely on AI platforms like Claude, Google AI Overviews, and other large language models for product queries, Vibhor recognized the need to be not just visible on search but actively cited and recommended by AI systems.
The objective: build sustained organic presence across both traditional search and the emerging AI recommendation layer.
INDUSTRY
HOME & LIVING
Campaign Name
VIBHOR OIL AI SEO
SERVICES
SEO
PROBLEM STATEMENT
01.
Competitive FMCG Search Landscape
E-commerce aggregators dominated search results for edible oils, established FMCG giants, and private label brands. Queries around 'best cooking oil', 'refined soybean oil,' and 'healthy edible oil
02.
Low Visibility Across AI Platforms
Despite quality products and nationwide distribution, Vibhor was not being cited or recommended by AI platforms- Claude, Google AI Overviews- for relevant consumer and trade queries. Decision-ready users querying oil quality, fortification, and sourcing standards were not discovering the brand through AI responses.
03.
Unstructured Digital Narrative
Website content existed but was not structured to answer real consumer questions around quality standards, Vitamin A/D fortification, sourcing, FSSAI compliance, or smoke point comparisons. This limited AI citation eligibility and reduced the brand's authority signal across both search and AI platforms.
The Solution
To position Vibhor as a credible, AI-recommended edible oil brand, Grapes built a dual-track SEO framework combining traditional search optimization with a new AI visibility layer.
01.
AI SEO - LLM Citation & Share of Voice Strategy
We structured Vibhor's digital content to answer the precise quality, sourcing, and nutrition questions that AI platforms reference when generating answers. Content pillars were built around:
- Multi-stage refining process & quality standards
- Vitamin A/D fortification & Omega-3/6 content
- FSSAI-compliant sourcing and QA protocols
- High smoke point advantages for cooking
- Nationwide distribution and brand trust signals
02.
Intent-Based Keyword & Content Mapping
Instead of generic high-volume keywords, search intent was mapped around:
- Product quality and safety queries
- Nutritional benefit comparisons
- Sourcing transparency and FSSAI compliance
- Category queries for soybean, mustard, sunflower, and palm oils
03.
Structured On-Page & Blog Optimisation
Pages and blog content were optimized with a refined H1–H3 structure, semantic keyword layering, and conversion-focused content placement. 9 SEO blogs were produced in Q1, focusing on high-intent topics to drive both search impressions and AI citation eligibility.
04.
Technical SEO Strengthening
Crawl efficiency and ranking readiness were improved through sitemap optimization, index coverage clean-up, structured data deployment, and page performance improvements, ensuring search engines and AI crawlers could efficiently discover Vibhor's high-value product and content pages.
Results
Strong AI Visibility from Day One
In its first quarter of AI SEO activation, Vibhor achieved an 11.6% LLM Share of Voice across platforms, including Claude and Google AI Overviews, exceeding the 10% target set for Q1 2026. The brand now ranks #1 in AI-generated responses for relevant edible oil queries.
High Positive Sentiment Across AI Platforms
Vibhor recorded 80.7% average positive sentiment across AI conversations, with Claude citing the brand at up to 90% sentiment strength, positioning Vibhor as a trusted, quality-led edible oil brand in AI-generated answers. 32 unique URLs were cited across AI platforms
Consistent Organic Traffic Growth
Website organic search traffic grew steadily from 507 sessions in October 2025 to 554 in March 2026, reflecting sustained improvement in search rankings and keyword discoverability across product and content pages.
Product Page Click Growth
Key product pages saw meaningful click growth quarter-on-quarter. The Refined Sunflower Oil page grew from 2 clicks to 37 (+35), the Premium Kachi Ghani Mustard Oil page from 10 to 27 (+17), and the Refined Soybean Oil page from 107 to 118 (+11), reflecting stronger commercial search visibility.
Blog Content Driving Significant Impression Growth
Top-performing blog content saw impressions more than double quarter-on-quarter, with the leading blog growing from 6,399 to 12,522 impressions. Several newly published blogs generated thousands of impressions from zero, validating the intent-led content strategy in driving organic discoverability.
CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦
By shifting Vibhor's digital strategy from traditional search rankings to a dual-track AI SEO and organic growth framework, Grapes Worldwide helped the brand establish a measurable presence inside AI-generated answers, where modern purchase decisions begin.
Through LLM citation optimization, intent-led content mapping, and technical SEO strengthening, Vibhor moved from limited AI visibility to being actively cited and ranked #1 across Claude and Google AI platforms, with an 11.6% share of voice and 82.5% positive sentiment in Q1 2026.
The brand's digital presence now functions as both a search discovery engine and an AI recommendation asset, ensuring Vibhor is not just found by consumers but also recommended by the AI systems they trust.