condom nahi manforce bolo | Case Studies

// Manforce Condoms //

Condom Nahi Manforce Bolo

BRAND OVERVIEW

About Manforce

Manforce is one of India’s leading condom brands, known for combining protection with passion through bold, socially-aware communication. As a category leader, Manforce consistently challenges taboos around sexual health while building conversations rooted in confidence, consent, and pleasure.

INDUSTRY

FMCG

Campaign Name

Condom Nahi Manforce Bolo

SERVICES

PR & INFLUENCER MARKETING, BRANDING & DESIGNING, FILMS AND CAMPAIGNS

PROBLEM STATEMENT

01.

Cultural Sensitivity and Tone

Addressing a taboo topic demanded tact. The campaign needed to sound witty, not preachy, balancing brand confidence with cultural acceptance while staying true to Manforce’s playful personality.

02.

Generic Category Language

In India, “condom” functions as a category term rather than a brand trigger. Despite being a market leader, Manforce lacked distinct verbal ownership ie. people used the product but didn’t say the brand.

03.

Weak Brand Recall

Online searches and conversations were dominated by the generic term, limiting Manforce’s share of voice. The brand needed to reclaim the narrative by ensuring that “condom” automatically evoked “Manforce.”

THE SOLUTION

To address these challenges, we developed a language-led idea designed to shift how India talks about protection, turning a product descriptor into a brand name.

01.

The Big Idea: #CondomNahiManforceBolo

We positioned the phrase as a social correction, a witty, shareable cue encouraging people to replace the generic term with the brand name. The idea transformed everyday conversations into subtle brand advocacy moments.

02.

Influencer Collaboration with Dolly Singh

A humorous digital film starring Dolly Singh anchored the campaign. The narrative unfolds on a shoot where she casually says “condom,” only to be corrected with “Condom? Nahi, Manforce bolo.” This dramatization made the message memorable, relatable, and viral-ready.

RESULTS

Cultural Catchphrase

#CondomNahiManforceBolo became a viral trend, turning into a household phrase across social platforms.

Brand Recall Surge

Increased unaided brand recall and search visibility for “Manforce” within category-related queries.

AWARDS & RECOGNITION

Campaign Name

Award Name

Shradha Agarwal

Agency Reporter 40 Under 40 Awards 2021

Voting Virgin- Manforce

#ETDigiplusAwards 2024 for Best Social Media Content Campaign

CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦

Through strategic humour and cultural insight, Grapes Worldwide helped Manforce redefine its category narrative, from being a product among many to becoming the name people say when they think of condoms. The campaign transformed everyday vocabulary into a medium of brand ownership, reinforcing Manforce’s position as India’s most confident, conversational, and culturally aware sexual wellness brand.