- 2800% Web traffic increased at the time of launch
Manforce is the largest selling condom brand in the country. Their constant endeavour to elevate pleasure with protection in lovemaking is what they have always been working and thriving on. Under this campaign, we partnered with them to unleash 4 worlds of pleasure - Wild, Powerhouse, Intimate and Experimentative, to take lovemaking to new heights of ecstasy while still committing to safe sex.
Multiple studies show that people are of the opinion that condoms hinder pleasure while making love. Hence, the reluctance to practice with protection. We aimed to break this perception by bringing forth the fact that a condom doesn’t reduce pleasure – it only helps elevate the experience.
The challenge was to create a UI/UX that not only drives the tenet but also gives them the experience to remember quite like the act of sex itself.
With that motto and taking G-Spot, the highest pleasure point, as an inspiration, we coined the term, P-Spot i.e. Pleasure Spot and designed a website around it that was high on interactivity, information, storytelling and experience.