Finserv Markets - Ab Choices Hue Aasaan

Introducing an effort-easing brand by featuring one of the most effortless actors - Sumeet Raghvan

Finserv MARKETS, a subsidiary of Bajaj Finserv, is a one-stop digital marketplace that offers 500+ financial and lifestyle products, all at one place.

The Challenge

People have multiple financial goals at every stage of their lives. And these goals not only encompass their financial needs at a macro level, but also include their lifestyle expenses.

Therefore, it becomes imperative to have a sound balance in between savings and expenses in order to manage finances on a daily basis. However, finances can be quite confusing as there isn’t enough knowledge and understanding about the subject. This often leads to distress and paranoia regarding the same. Keeping this insight in mind, we teamed up with Finserv MARKETS to craft a quirky yet extremely relatable film campaign.


Offering the consumers a single marketplace where they have easy access to multiple choices for finance & lifestyle products such as insurance, loans, investments, shopping on EMI, or utility bill payments. The campaign idea was to enable consumers from middle class and upper middle class backgrounds to fulfill their requirements at a click of a button on the Finserv MARKETS app - kyunki yahan Sab Milta Hai!


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