Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// IMAGE MD //
FROM PROFESSIONAL LINE TO PREMIUM BRAND
BRAND OVERVIEW
About the Brand
IMAGE MD was a doctor-developed professional skincare line with strong clinical
credibility. The opportunity was to elevate its positioning and identity into a more
premium, ownable brand that could resonate with both medical professionals and their
patients — and support its next stage of growth.
INDUSTRY
BEAUTY
Campaign Name
Future-proofing medical professional B2B channels through doctor-developed brand prestige.
SERVICES
WEBSITE DESIGN & DEVELOPMENT, BRANDING & DESIGNING
The Challenge
01.
ELEVATE THE BRAND
IMAGE MD had strong products and professional credibility, but the brand needed a more distinctive, premium identity that reflected the quality and efficacy of the line.
02.
CONNECT WITH TWO AUDIENCES
The brand needed to speak to medical and skincare professionals while also creating desire, understanding and confidence with consumers and patients.
FROM PROFESSIONAL SKINCARE TO MED-LUXE
We repositioned IMAGE MD around a more elevated med-luxe story, creating a brand experience that balanced clinical credibility with premium skincare appeal.
1.
BRAND + POSITIONING
Created a stronger value proposition, brand narrative and visual identity designed to elevate IMAGE MD while maintaining the professional authority behind the line.
2.
CONTENT + VISUAL DIRECTION
Developed a distinctive visual world for IMAGE MD and produced photography and video that brought together clinical efficacy and premium beauty.
3.
Optimized B2B/D2C Sales & Discovery Portal
Created a new website designed to serve two audiences: a powerful sales and education tool for professionals and an elevated product discovery experience for consumers, The digital experience simplified the story, brought the new positioning to life and created a stronger platform for the future of the IMAGE MD business.
FUTURE-PROOFED FOR GROWTH
The new IMAGE MD platform was introduced at the company's annual sales summit, creating a stronger foundation for the professional medical business and its continued growth. "This critical work has future-proofed our medical professional business for the next five years." — IMAGE Skincare CMO