Set the Strategy
The job creator marketing must do, tiers, platforms, and success maths. Two weeks.
Grapes Worldwide is a UGC and influencer marketing agency that turns creators your buyers already trust into a measured channel, briefed on strategy and paid on outcomes.
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Influencer marketing grew up: it is a performance channel wearing a creator's clothes. We treat it that way. Creators selected for the trust they actually hold with your buyer, briefed on a real strategy instead of a hashtag list, and measured on conversions and cost per outcome. The UGC engine then turns their best content into paid creative that outperforms studio work at a fraction of the cost.
What creator marketing must earn for the brand, from whom, and on which platforms.
Creators chosen on audience truth and brand safety, not follower vanity.
Briefs that give creators a spine and the freedom that makes their content work.
Usage terms negotiated upfront so the best content becomes paid media, legally.
Creator content converted into paid creative that outperforms studio assets at a fraction of cost.
Winning organic creator posts turned into whitelisted paid, scaled by proof.
Disclosure and platform rules handled properly in every market you run.
Conversions, cost per outcome, and incrementality, so the channel defends its budget.
Five stages, one goal: creator marketing that earns trust and converts it, measurably. Proven on consumer, fintech, and D2C brands across five countries.
The job creator marketing must do, tiers, platforms, and success maths. Two weeks.
Creators selected on audience truth, safety, and negotiable usage rights.
Creative platforms briefed to let creators create like creators.
Proven posts whitelisted and scaled as paid with clear rules.
Conversions and cost per outcome reported; the roster pruned monthly.
Agentic creator operations put autonomous AI agents inside the sourcing and monitoring workflow. They screen creator audiences for authenticity at scale, watch live content for brief and disclosure compliance, and track performance signals per creator daily. At Grapes, every agent workflow ends at a human desk, where a named creator lead reviews, decides, and owns every relationship that carries your brand.
Agents analyse creator audiences for fraud and fit at scale.
The creator lead approves who represents the brand.
Agents monitor live posts for disclosure and brief compliance.
Leads manage corrections with the creator directly.
Agents track early performance per creator and post daily.
Media leads decide what to amplify.
Agents surface rising creators fitting the brand before competitors find them.
The creator lead vets and shortlists.
Agents track usage windows and terms across contracted content.
Producers renew or retire assets on time.
Dashboards on conversions and cost per outcome, in plain language.
Your strategist owns the monthly review and next move.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
Influencer marketing rents a creator's audience: their face, their feed, their reach. UGC borrows the format: creator-style content, often from customers or micro-creators, that you run as yours, especially as paid creative. The strongest programmes run both, with rights negotiated so each feeds the other.
On evidence: audience authenticity, overlap with your actual buyer, engagement quality, brand safety history, and content craft. Follower count is the least predictive number on the sheet, and we treat it that way in negotiation too.
In conversions and cost per outcome, through tracked links, codes, and funnel attribution, with incrementality tests where the scale justifies it. Impressions and reach are diagnostics. If the channel cannot defend itself in a budget review, we will tell you before the review does.
Yes, when usage rights are negotiated for it, which we do upfront rather than apologetically afterwards. Whitelisted creator content routinely outperforms studio creative in feed, because it looks like what the feed already trusts.
Handled properly in every market: disclosure standards, platform policies, and contract terms enforced with audit trails. One compliance failure can cost more than the campaign earned, so it is designed in, not hoped for.
Agents screen audiences at scale, watch live content for compliance, and track performance signals per creator daily. Every agent workflow passes a human checkpoint where a named lead owns the relationship and the decision.
Three reasons clients cite. Our creator work fed 189% install growth and sits with performance media, not PR. Rights are negotiated so content becomes paid creative, not rented fireworks. And reporting is conversions and cost per outcome, from five offices worldwide.