Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// Legal Sheild //
MAKING LEGAL SERVICES FEEL PERSONAL, RELEVANT AND ACTIONABLE
BRAND OVERVIEW
About the Brand
LegalShield provides affordable access to legal services for everyday needs. The opportunity was to make legal protection feel less complicated and more relevant to everyday life — then turn that connection into action.
The campaign used relatable life moments and a bold visual language to show people what they are protecting—and who they are protecting it for.
INDUSTRY
FINANCIAL SERVICES
Campaign Name
Protect What You Love
SERVICES
BRANDING & DESIGNING, FILMS AND CAMPAIGNS, EVENTS & ACTIVATIONS
PROBLEM STATEMENT
01.
MAKE LEGAL SERVICES FEEL RELEVANT
Legal protection is easy to put off until you need it. We needed to connect LegalShield's services to real people, everyday moments and the things consumers genuinely care about.
02.
TURN ATTENTION INTO ACTION
The creative needed to do more than build awareness. It had to quickly communicate the value of LegalShield and give consumers a clear reason to act.
PROTECT WHAT YOU LOVE
Legal services can feel complicated. Protecting the people and things you love doesn't.
That insight became the foundation for a more human, relatable campaign that connected
LegalShield's services to everyday life.
PROTECT WHAT YOU LOVE
Legal services can feel complicated. Protecting the people and things you love doesn't. That insight became the foundation for a more human, relatable campaign that connected LegalShield's services to everyday life.
THE SOLUTION
01.
A CAMPAIGN BUILT TO CONNECT — AND PERFORM
We developed a flexible paid social campaign that translated complex legal services into simple, relatable messages designed to drive action.
02.
CAMPAIGN + MESSAGING
Built the creative around familiar life moments and clear consumer benefits, making services like Wills easier to understand and more personally relevant.
03.
CREATIVE SYSTEM + TESTING
Developed multiple creative approaches, messages and consumer scenarios that allowed us to test, learn and optimize performance across paid social.
RESULTS
200
Leads Generated in 30 Days
+63%
Click-Through Rate vs. Previous Creative
12%
Cost Per Click vs. Previous Creative