Creative originally developed by Alice & Albert · Presented in partnership with Grapes Worldwide
// Radio Cloud //
Reimagining Radio for the Cloud Era
BRAND OVERVIEW
About the Brand
Radio.Cloud is a pioneer in cloud-based radio broadcasting, bringing the power of the cloud to more than 160 radio broadcasters and their operations across Europe. With plans to expand into North America, the brand needed a stronger story, clearer value proposition, and a distinct identity for the US market.
The goal was simple: position Radio.Cloud as the company transforming radio for the 21st century.
INDUSTRY
MEDIA & ENTERTAINMENT
Campaign Name
It's Just Smart
SERVICES
PR & INFLUENCER MARKETING, WEBSITE DESIGN & DEVELOPMENT, BRANDING & DESIGNING, FILMS AND CAMPAIGNS, SOCIAL MEDIA & CONTENT STRATEGY
PROBLEM STATEMENT
01.
SIMPLIFY A COMPLEX TECHNOLOGY
Radio.Cloud needed a clear value proposition that broadcasters could immediately understand — one that communicated the power of the technology without getting lost in the technology itself.
02.
BUILD A BRAND FOR THE NORTH AMERICAN MARKET
The company needed a cohesive brand, message and marketing platform to introduce Radio.Cloud to U.S. broadcasters, build awareness and support growth.
THE SOLUTION
We took a complex technology and built the brand around one simple, ownable idea: RADIO.CLOUD. IT'S JUST SMART. Then we turned SMART into the product and brand story:
01.
CREATED THE BRAND PLATFORM
We developed the positioning, messaging and visual identity around It's Just Smart, creating a distinctive brand platform that made sophisticated cloud-based broadcasting technology easier to understand, remember and communicate The SMART framework gave the brand a simple way to tell the product story: Simple. Mobile. Agile. Radio. Technology.
02.
BROUGHT THE BRAND TO LIFE
With the brand platform established, we built a connected marketing ecosystem that carried It's Just Smart across the customer experience — from the website and campaign to social, sales materials, PR and industry engagement.
RESULTS
100+
New Stations & Affiliates
+60%
Increase in Sales Meetings
2×
Best of Show Wins
CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦
Radio.Cloud evolved from a cloud technology provider into a forward-looking radio technology brand, with a stronger market position, clearer story, and digital experience built to support its growth in North America.