industry
E-Commerce
HEADQUARTERS
delhi, India
company size
4000+
services
Power Products
Project duration
22 Weeks
BRAND OVERVIEW
Microtek is a leading Indian brand offering high-quality inverters, UPS systems, and other power backup solutions. With over 30 years of industry experience, Microtek ensures reliable, efficient products for both residential and commercial needs. The company’s commitment to quality has made it a trusted name in the power solutions market, delivering uninterrupted power across the globe.
PROJECT FOCUS
Redesigning Website
Improving User Experience
User Interface
E-Commerce Enhancements
Backend Optimization
SAP Integration
Development
the challenge
01.
UI/UX Incompatibility
The existing UI/UX design of the Microtek platform was not user-friendly or visually appealing, leading to a subpar user experience and lower engagement.
02.
E-commerce Limitations
The platform lacked proper e-commerce compatibility, restricting the ability to support essential features like smooth transactions, inventory management, and customer order tracking.
03.
Weak Backend Infrastructure
The backend system was not robust enough to handle the platform's functional and operational requirements, resulting in frequent issues and performance bottlenecks.
04.
SAP Integration Challenges
Integrating the platform with SAP systems was difficult, causing inefficiencies in data synchronization, process automation, and overall system compatibility.
WE SOLVE
01
UI/UX Improvements
We redesigned the microtek platform's UI and improved UX flows, resulting in a more engaging, intuitive, and visually appealing digital experience.
02
E-commerce Enhancements
Added advanced e-commerce features such as easy checkout, inventory management, and seamless order tracking to elevate user convenience and conversion rates.
03
Backend Optimisation
Rebuilt the backend using scalable technologies for improved speed, robustness, and seamless data flow, enabling efficient and reliable platform operations.
04
SAP Integration
Integrated SAP via middleware and custom APIs for real-time data sync, streamlined order/inventory management, and enhanced operational efficiency.
DISCOVER PHASE
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COMPETITORS WE RESEARCHED
USER PERSONA
MR. ASHOK BADIWAL
Retail Distributor
Goals
- Sync pricing and availability with sap
- Manage inventory requests
- Receive leads from website traffic
Needs
- Real-time sap integration
- Lead management panel
- Reliable backend performance
Frustration
- Data inconsistencies due to sap sync failures
- Missing real-time stock updates
- Difficulty updating backend content
USER FLOW
COLOR PALETTE & TYPOGRAPHY
FONT STYLE
Figtree Font Family
Figtree is a clean yet friendly geometric sans serif font for usage in web and mobile apps. It's light-hearted and crisp when used for text, yet still retains some punch when used in uppercase – perfect for buttons and short labels.
HEADING
- Size: 42 Px
- Style: Semibold
BODY
- Size: 16 Px
- Style: Regular
- Line Height: 143.2%
TITLE
- Size: 24 Px
- Style: Semibold
SUBTITLE
- Size: 16 Px
- Style: Semibold
THE FINAL PRODUCT
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OUR TECHSTACK
Built on a scalable and modern stack on Next.js, Node.js, React, Bootstrap, CSS, and HTML, we ensured high performance and seamless scalability.
THE RESULTS
We have created Personalised Seamless Experience for Microtek
Launch WebsiteThis visual system allowed Microtek to create a unique identity as well as templatization of fThe Microtek website enhancements led to increased traffic, improved conversions, and better user satisfaction. Optimising performance, adding interactive features, and strengthening SEO helped the brand maintain its leadership position in the power backup market. These changes ensured the website’s effectiveness in driving sales and raising product awareness. Future content, further reducing the need for constant feedback and improving day to day efficiency.
Sustained Traffic Growth
210.7K → 230.9K (9.57% growth)
Engagement Improvements
Higher retention, more pages per session, improved dwell time.
Conversion Lift
Better funnel flow and CTA optimization.
SEO Gain
Keyword growth from 8,748 → 9,385 (+7.27%)
Performance Metrics
- Faster load times
- Reduced bounce rate
- Higher uptime
About DS Group
The DS Group is home to an array of verticals with brands like Rajnigandha, Catch, Pulse, Pass Pass, Tulsi, Rajnigandha Silver Pearls, Birthright, Baba, Ksheer and Nature’s Miracle amongst others, to marking its territory in luxury retail and hospitality with brands like, The Manu Maharani, Namah, Uncafe, Le Marche and L’Opera.
Social Media
The NFT in Focus
