Define the Buyers
The target group defined by value and behaviour, sized and prioritised. Two weeks.
Grapes Worldwide is a media strategy agency that defines who your brand should chase, where their attention actually lives, and the sequence of touches that converts it.
Get a Free Media Plan ReviewStrong campaigns don’t come from chance, they come from smart planning. We help you figure out who to talk to, where to reach them, and how to make every penny of your media spend count.
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Most media plans are channel lists with budgets attached. Strategy comes first: which buyers matter most, what they watch, read, scroll, and walk past, and what order of touches moves them from unaware to unshakeable. Then the channels, then the money. We plan media the way engineers design systems, and we stay through the buy so reality informs the next plan.
The target group defined by behaviour and value, not demographics borrowed from a decade-old brief.
Where the budget goes and why, decided by how each channel earns attention and assists conversion.
The number, order, and timing of touches that move a buyer without wearing them out.
Spend modelled against outcomes before it is committed, with scenarios you can interrogate.
What rivals are buying, where, and what it costs to out-plan them rather than out-shout them.
First-party data, platforms, and partnerships arranged into audiences that actually perform.
The numbers the plan will be judged by, agreed before the buy, not reverse-engineered after.
Plans that learn: quarterly re-planning fed by what the last quarter actually did.
Five stages, one goal: a plan that spends against outcomes and improves every quarter. Proven on FMCG, fintech, and automotive brands across five countries.
The target group defined by value and behaviour, sized and prioritised. Two weeks.
Where those buyers actually spend attention, verified by data, not folklore.
Channels, contacts, and timing arranged into one journey.
Scenarios and allocations you can interrogate before commitment.
Measurement agreed upfront, quarterly re-planning built in.
Agentic planning puts autonomous AI agents inside the evidence workflow. They refresh audience and consumption data continuously, watch competitor media moves as they happen, and flag plan assumptions the market has invalidated. At Grapes, every agent workflow ends at a human desk, where a named strategist reviews, corrects, and approves the plan that ships.
Agents refresh audience size and behaviour data continuously.
A strategist validates before the plan shifts.
Agents track rival media activity and spend shifts as they happen.
Planners judge what deserves response.
Agents flag plan assumptions the market has invalidated.
The strategist decides the re-plan.
Agents watch cross-channel frequency against plan.
Planners rebalance the mix.
Agents draft budget scenarios from live performance.
You and the strategist choose the path.
Dashboards showing plan versus actual outcomes, in plain language.
Your strategist owns the quarterly review.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
It is the discipline that decides who the brand must reach, where their attention lives, in what sequence and frequency, and how budget divides across channels to move them to revenue. Our version covers audience definition, channel mix, journey and contact planning, budget modelling, competitive analysis, data strategy, measurement, and quarterly re-planning.
A media plan allocates budget; a strategy earns the right to. Strategy defines who matters and why, then the plan follows. Skip the strategy and every budget discussion becomes a negotiation between channels instead of a decision about buyers.
Always. Buyers do not experience your brand in silos, so the plan sequences brand-building touches and performance harvesting into one journey, with a measurement ladder that credits both fairly.
By value and behaviour: who spends most, costs least to serve, and is actually reachable. We size segments, verify attention patterns with data, and prioritise ruthlessly, because a plan chasing everyone convinces no one.
Quarterly, with in-flight rules for bigger shocks. Markets, audiences, and competitors move; a plan that cannot learn is a plan that slowly lies. Our quarterly rhythms build the learning in formally.
Agents refresh audience data continuously, watch competitor media moves live, and flag invalidated assumptions for re-planning. Every agent workflow passes a human checkpoint where a named strategist approves the plan.
Three reasons clients cite. Planners who sit with traders and creatives, so plans survive contact with reality. Proof across the funnel, from 145% view growth to 5 times sales. And quarterly planning rhythms that keep the strategy honest, from five offices worldwide.