Delhi
Mumbai
Bengaluru

Crocs

You think ugly is in. Every country is not the same.

Crocs believe that comfort is the key to happiness, and the legendary ‘Crocs-comfort’ makes the world a happier place, one pair of shoes at a time.

Challenge

Crocs had 68% desirability but 32% consideration. 66% of consumers were neutral towards Crocs and only 25% of consumers considered CLOGS

Objective

We had two clear objectives

  • Drive overall brand consideration
    Make Clog Cool

Approach

  • Come as you are – Drive Awareness about the campaign with a global face like Priyanka Chopra
  • Make Clogs the ‘in’ thing, relevant for consumers and creating occasions/properties to buy & wear them
  • Influencer Approach - Customising ‘Crocs-looks’ and boosting likeability
x

We got cookies!

We use cookies to gather information about how visitors interact with our website. We use this information to make reports that help us improve our website. By clicking “Accept”, you agree to store cookies on your device.

Agree disagree
Close

Request a Proposal

Send your request & get an instant propsal