India’s first concert, performed in a moving train

Musical surprise from Amit Trivedi, on the gaana musical train.

Gaana is the one-stop solution for all your Music needs. Gaana offers you free, unlimited access to all your favorite Hindi Songs, Bollywood Music, Regional Music&Radio Mirchi - on your mobile phone, no matter where you are. launched in April 2010 by Times Internet they using out of the box advertising route to market themselves.

  • Deliverables

    Content Ideas
  • PR

    Influencer Marketing
  • Campaign

    India’s First Musical Train - Gaana
  • Our Role

    Strategy and Planning
    Social Planning

The Challenge

The objective was to drive affinity and create buzz

The challenge was simple: how do you get people to talk about the brand and develop affinity towards them. And as simple as the challenge sound is the answer to it, Experiential Marketing.

Just that the execution of such an idea is not simple at all. It requires a lot of event skills, Content production and marketing skills too.

  • Challenges
    Out of the Box Thinking
  • Our Strategy
    Experiential Marketing
  • Technology
    Live Streaming


In a one-of-its-kind activity, Amit Trivedi and his band performed live in a moving train. This was a two hour long, India’s first concert, performed in a moving train. The aim of the activity was to break the mundane routine and surprise the metro commuters, and create happy memories. Hundreds of commuters who boarded the train were delighted with the surprise, with many choosing not to get down at their destination! For them, this was a moment they will remember for life; it was like a whiff of fresh air.


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