Delhi
Mumbai
Bengaluru
CASE STUDY

Pre Owned Luxury Cars

Luxury Ride is the destination that you’ve been looking for. With a fascinating collection of pre-owned luxury cars and offering best-in-class services, Luxury Ride has been successfully serving Indian clientele since 2012.

Tools

Project

Description

The Luxury Ride Mobile App is a cutting-edge application designed to offer users a premium and exclusive buying & selling experience. This mobile app aims to provide a seamless platform for users to not only buy & sell luxury cars but Buy car service packages, extended warranties, car loans, and car insurance as well.

Project

Task

Create intuitive design for buying and selling experience. Book a test drive for available cars at the showroom. Focus on car detailing, service packages, extended warranty, and car insurance as well. Easy to navigate with a modern look & feel.

Design

Process

The design process for the Luxury Ride mobile app involves several key steps to
ensure a user-friendly and visually appealing experience.

Research

Begin by conducting market research and gathering insights into user preferences, needs, and expectations regarding luxury car buy & selling. Identify competitors and analyze their strengths and weaknesses.

User Personas

Create user personas representing target customers, considering their demographics, preferences, and behaviors. This helps understand user motivations and design tailored features and interfaces.

Wireframing

Develop low-fidelity wireframes to outline the app's structure, layout, and navigation. Focus on key screens such as car selection, booking, and user profiles. Iterate on the wireframes to refine the user flow and interactions.

Visual Design

Craft a visually appealing interface using high-fidelity mockups. Select a luxurious color palette, typography, and imagery that aligns with the brand identity and target audience. Pay attention to details such as icons, buttons, and visual hierarchy.

Prototyping

Build interactive prototypes using design tools or prototyping software to simulate user interactions and test the app's flow and usability. Gather feedback from stakeholders and potential users to improve the design.

Usability Testing

Conduct usability tests with representative users to evaluate the app's usability, identify pain points, and make necessary improvements. Iterate on the design based on user feedback.

Development Handoff

Prepare design specifications and assets for the development team, ensuring clear communication and seamless implementation of the design.

Continuous Iteration

Monitor user feedback, track app performance, and conduct user testing post-launch. Use data-driven insights to make iterative improvements to the design and enhance the user experience.

Luxury Ride

Competitor

In the luxury car industry, there are several competitors that offer similar services. Here are some notable luxury ride competitors:

User

Persona

Luxury Ride is your final shopping destination for the foremost exclusive and fascinating luxury cars,
established in the year 2012 and successfully serving the industry of pre-owned luxury cars.

Rahul Kapoor

Business Man

Rahul is a successful entrepreneur who has a passion for luxury cars. He is interested in buying and selling pre-owned luxury cars in India. Rahul is tech-savvy and seeks a mobile app that provides a seamless and secure platform for browsing, buying, and selling luxury cars.

  • Age38
  • Favourite CarAudi, Mercedes
  • Budget40L to 50L
Raj Oberoi

Travel Blogger

Raj is a travel blogger with over 1.1m on his instagram profile. Raj travels a lot and prefer keeping his Range rover at home when he travels outside india. He wants a company which can help him with car service, loan & insurance. And specially detailing of his car

  • Age31
  • Favourite CarRange Rover
  • Budget35L to 60L
Priya Mehta

Financial Consultant

Priya is a financial consultant who appreciates the elegance and comfort of luxury cars. She is interested in purchasing a pre-owned luxury car that suits her lifestyle and professional image. But she need backback option when she buys one.

  • Age32
  • Favourite CarAudi, Mercedes
  • Budget 20L to 30L
Customer

Journey Map

To make it Beautiful

Typography & Colors

Hello Skeleton

Wireframes

Screens

Final Output

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