// Manforce Condoms //
Driving Manforce sales on Zepto through CPAS campaigns.
BRAND OVERVIEW
Manforce Condoms
Manforce is a sexual wellness brand focused on expanding its digital sales through quick-commerce platforms. To strengthen its presence on Zepto, we leveraged Collaborative Performance Advertising Solution (CPAS) campaigns to connect digital advertising with product discovery and purchases. The strategy prioritised conversion efficiency, order generation, and measurable sales outcomes, creating a performance-led approach tailored to the quick-commerce ecosystem.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
CPAS
SERVICES
PR & INFLUENCER MARKETING
Highlights
Generated approximately 4,000 orders on Zepto, achieving a 6% conversion rate through purchase-focused CPAS campaigns and performance-led advertising.
Problem Statement
Manforce aimed to strengthen its sales performance on Zepto by converting digital advertising exposure into measurable purchases. In the competitive quick-commerce environment, the challenge was to connect consumers with available products while improving conversion efficiency and generating orders. The brand needed a performance-led strategy that prioritised purchase outcomes over visibility alone, helping turn consumer interest into actual transactions. The objective was to establish an efficient CPAS campaign framework that could drive order volume, improve purchase efficiency, and support scalable sales growth.
THE SOLUTION
To strengthen Manforce’s sales performance on Zepto, we implemented a CPAS (Collaborative Performance Advertising Solution) campaign focused on driving purchase intent, generating orders, and improving conversion efficiency.
01.
CPAS Campaign Strategy
Leveraged CPAS to connect digital advertising with Manforce product listings on Zepto, creating a more direct path from product discovery to purchase.
02.
Purchase-Focused Execution
Aligned campaign activity with sales objectives, prioritising actions that translated advertising exposure into product purchases rather than focusing solely on reach or engagement.
03.
Conversion Optimisation
Evaluated campaign performance through conversion rate and order generation to understand how effectively advertising interactions translated into customer actions. The campaign achieved a 6% conversion rate, demonstrating its ability to drive measurable purchase outcomes.
04.
Order Generation & Performance-Led Measurement
Focused on driving transactions through Zepto’s quick-commerce ecosystem. The campaign generated approximately 4,000 orders, highlighting its ability to translate digital advertising into tangible purchase activity.
Monitored key indicators, including conversions and order volume, to assess campaign effectiveness and identify opportunities for further optimisation.
By combining CPAS with a purchase-oriented strategy on Zepto, the campaign established a performance-led framework for generating orders and driving quick-commerce sales. This approach connected digital advertising with product availability while keeping measurable purchase outcomes at the centre of campaign evaluation.
Results
Order Generation
Generated approximately 4,000 orders, demonstrating the campaign’s ability to translate digital advertising into actual purchases.
Conversion Rate
Achieved a 6% conversion rate, reflecting effective conversion of campaign interactions into purchase outcomes.
Platform Performance
Leveraged Zepto’s quick-commerce ecosystem to connect consumers with Manforce products and facilitate convenient purchases.
Business Impact
The campaign established a strong performance benchmark for order generation and conversion efficiency, highlighting the potential of CPAS advertising to drive measurable sales outcomes.
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The website established IRUS Eyewear as a premium eyewear brand, offering a seamless user experience and elevating its digital presence. It significantly boosted global traffic, improved keyword rankings, and supported business growth. The site’s sleek design and functionality resonated with users, enhancing engagement and driving online sales success.