BRAND OVERVIEW
Sujata Appliances
There was a time when India was not known to produce quality engineering products, it took a visionary to break that perception. Sujata was born in 1979 with a continuous pursuit of perfection. Shri Brijmohan Mittal, our esteemed founder, took it as a challenge to innovate, design, and completely manufacture a world-class product in India. Sujata has built its legacy over forty years, with its mixer grinder, trusted and loved by housewives across India for excellence in performance and proven durability. At Sujata, we’ve always believed in evolving with the times, pushing the envelope in product design and innovative technology to bring out the finest of products.
The passion and engineering excellence that shaped the Sujata Mixer Grinder and made it such a success continues with the Sujata range of Fans. Sujata Fans are certain to carry the legacy further, and rule the hearts and homes of thousands of quality conscious customers who do not settle for anything but the best. Today, Sujata products are loved in more than 18 countries, testimony to the fact that we can make quality products in India.
INDUSTRY
ELECTRONICS
Campaign Name
Sujata Appliances - Onam Celebration
SERVICES
PR & INFLUENCER MARKETING
Turning PR into Impact
01.
Insight
Festive occasions like Onam strongly influence appliance purchase decisions in Kerala. Leveraging culturally aligned narratives through regional media created an opportunity to enhance brand salience in Kochi.
02.
Objective
To generate strong regional media visibility for Sujata Appliances’ Onam-led communication, aligning the brand with the festive spirit and consumer demand in Kochi.
03.
Approach
Grapes Worldwide executed a localized PR approach by issuing a region-specific press release and engaging key Kochi and Kerala media to maximise visibility for Sujata Appliances’ Onam campaign.
Results
Media Coverage
Secured widespread media coverage to highlight the client’s key messages and initiatives.
Strategic storytelling and targeted outreach helped amplify brand visibility and credibility.
Consistent media presence ensured maximum reach and meaningful audience engagement.
Reach
Expanded the client’s reach through targeted media placements and strategic communications.
Ensured the message connected with a broad and relevant audience across multiple platforms.
Maximized brand visibility while driving meaningful engagement and awareness at scale.



