Define the Journey
Who the space is for, what they should do and feel, and where the money is. Two weeks.
Grapes Worldwide is an offline experience design agency that turns retail, events, and brand spaces into media, where every walkthrough behaves like a campaign.
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A branded space is the only medium where the customer walks inside the message. Most waste it: wayfinding that argues, displays that warehouse product, events that feel like airports. We design spaces the way we design campaigns: one idea carrying the brand, a journey with intent behind every turn, and measurement baked into the floor plan, because a space that cannot tell you what it earned is just rent with furniture.
Stores designed as conversion machines: the journey, the zones, and the moments that make people buy.
Offices, showrooms, and brand homes that make the company tangible to buyers and talent.
Stands and pavilions built to be the reason someone remembers the expo.
Signage that orients, explains, and brands in the same glance.
Short-lease spaces engineered for queues, content, and a deadline worth visiting for.
Conferences and brand events where the venue itself carries the story.
Scent, sound, light, and material composed so the brand is felt before it is read.
Dwell, flow, conversion, and repeat built into the plan, so spaces defend their square footage.
Five stages, one goal: spaces that carry the brand, convert their traffic, and prove their keep. Proven on retail, automotive, and B2B brands across five countries.
Who the space is for, what they should do and feel, and where the money is. Two weeks.
One spatial concept carrying brand and journey together.
Zones, fixtures, sensory layers, and measurement designed as one plan.
Fabrication and dry runs so opening day is boring for us, delightful for them.
Dwell, flow, and conversion tracked; the space improved like live media.
Agentic space operations put autonomous AI agents inside the monitoring workflow. They analyse dwell and flow patterns from sensors continuously, correlate zone behaviour with layouts, and flag friction points for redesign. At Grapes, every agent workflow ends at a human desk, where a named experience designer reviews, decides, and owns what changes in the physical world.
Agents analyse sensor data for patterns and friction continuously.
Experience designers interpret and redesign.
Agents correlate layout changes with dwell and conversion.
Designers decide what earns a rebuild.
Agents flag choke points and abandoned journeys as they emerge.
Operations leads fix signage, staffing, or flow.
Agents cluster visitor feedback and survey themes weekly.
A researcher validates before redesigns.
Agents monitor where visitors create content in the space.
Designers amplify what people love filming.
Dashboards on dwell, conversion, and repeat, in plain language.
Your strategist owns the monthly review and next move.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
The discipline of designing physical brand environments, retail, showrooms, exhibitions, events, and pop-ups, as media and conversion channels at once: one spatial idea carrying the brand, a journey engineered behind every zone, and measurement built into the plan. The space becomes the campaign a customer walks through.
Interior design optimises the space; experience design optimises what happens inside it. We start from the visitor's decision journey and the brand's commercial goal, then design the environment that serves both. Beauty is assumed; conversion is the brief.
Yes, because measurement is designed in: dwell and flow analytics, zone conversion, experience surveys, and repeat behaviour. Spaces redesigned on evidence routinely outperform their predecessors on the same footfall, and we report it like any channel.
We design and orchestrate: fabrication partners, builds, and dismantle managed against the design intent so what opens is what was drawn. For exhibitions and events, the run sheet is as designed as the stand.
It is the layer people remember without knowing why: sound that matches the brand's tempo, light that flatters product and faces, scent that signatures the space, materials that feel like the price point. Composed deliberately, it is the difference between a space that is seen and one that is felt.
Agents analyse dwell and flow from sensors continuously, flag friction for redesign, and cluster visitor feedback weekly. Every agent workflow passes a human checkpoint where a named designer owns what changes in the physical world.
Three reasons clients cite. Our spaces sit inside growth stories like 5 times sales, so conversion is the brief, not decoration. Strategy, spatial design, and measurement are one team. And every space reports what it earns, from five offices worldwide.