Shop the Category
Shelf, shopper, and code audit in the real retail environment. Two weeks, complete picture.
Grapes Worldwide is a packaging design agency that makes products get found, understood, and chosen on the shelf in three seconds, from structure to shelf-ready artwork.
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The shelf is the most brutal media channel there is: no sound, no targeting, three seconds, and every competitor within arm's reach. We design for that reality. Category codes mastered so you can break the right one, structure that works in the hand and on the pallet, and faces that communicate the claim before the shopper can name the brand. Then we make it printable, sustainable, and repeatable across the range.
How the category actually shops: sight lines, blockers, and the codes every competitor is renting.
The form itself: pack shapes and formats that work in the hand, on the shelf, and through the supply chain.
Front-of-pack design that lands brand, benefit, and variant before the shopper finishes the aisle.
Fifty SKUs that read as one brand at a glance and the right product up close, not fifty snowflakes.
Print-ready, compliant artwork across every SKU, substrate, and market, with versioning that scales.
Recyclable, reduced, and circular formats that meet regulations without surrendering the shelf.
Designs tested on real shelves with real shoppers before you commit a print run.
Sell-in decks, planograms, and launch assets so retailers and trade see what shoppers will.
Five stages, one goal: packs that get found, understood, and chosen, and keep winning after the redesign novelty fades. Proven on FMCG, apparel, and consumer health brands across five countries.
Shelf, shopper, and code audit in the real retail environment. Two weeks, complete picture.
The choice of what the pack must win: attention, premium, or variant navigation.
Concepts through craft, structure and face developed together, not sequentially.
Mock shelf and shopper testing before any print commitment.
Prepress, range rollout, and governance so the system survives new SKUs.
Agentic packaging workflows put autonomous AI agents inside the versioning and compliance work. They generate range and variant artwork from approved masters, check labelling rules per market, and manage artwork version control across substrates. At Grapes, every agent workflow ends at a human desk, where a named packaging designer reviews, corrects, and approves before anything goes to print.
Agents extend approved designs across SKUs, sizes, and flavours consistently.
Designers approve every master before extension.
Agents verify labelling and regulatory elements per market continuously.
A compliance lead confirms every market release.
Agents track every artwork version, substrate, and change across markets.
Production managers approve every print run.
Agents render designs into category shelf contexts for review.
Designers judge impact in context, not isolation.
Agents draft front-of-pack claims inside approved language.
Writers and legal approve anything that ships.
Dashboards tying redesigns to movement and repeat, in plain language.
Your strategist owns the monthly review and next move.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
A shelf and category audit, structural design, visual front-of-pack design, range and variant architecture, print-ready artwork with compliance, sustainable material options, shopper testing, and retailer launch support. The deliverable is a pack system that sells on shelf and scales across the range.
On mock shelves with real shoppers: findability under time pressure, appeal versus current and competitor packs, and comprehension of brand, benefit, and variant. The cheapest print run you will ever cancel is the one testing saves.
Yes, that is most engagements. We design within a strong identity system and flag honestly when the identity itself is the ceiling. When a refresh is genuinely needed, we scope it with you rather than smuggling it in.
Yes. Structure is designed with the face, not after it, covering format, materials, and supply chain fit. Sustainability is engineered into materials and format, with claims that survive both regulators and consumers.
A single pack concept to print-ready artwork typically runs 6 to 10 weeks. Range architecture across many SKUs takes longer, and we sequence the highest-value SKUs first so shelf impact lands early.
Agents extend approved masters across the range, check market compliance continuously, and keep artwork version control across substrates and markets. Every agent workflow passes a human checkpoint where a named designer approves what prints.
Three reasons clients cite. Our design work sat inside growth that multiplied sales 5 times. Structure, face, and artwork sit in one team, so nothing gets lost between design and press. And we test on real shelves before you commit, from five offices worldwide.