// Mamy Poko Pants //
3D Mascot Development
BRAND OVERVIEW
MamyPoko Pants
MamyPoko Pants is a baby care brand from the Unicharm Group, a Japan-based consumer goods company known for its focus on product innovation and quality. Designed for comfort and ease of movement, MamyPoko Pants serves mass consumer markets with solutions for everyday use, supported by consistent communication across digital and social platforms.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
MamyPoko Pants - Pokochan 3D Mascot Development
SERVICES
AI/3D/CGI
The Objective
01.
Lifelike Fur Detail
The focus was on achieving natural-looking fur through accurate texture, density, and shading, ensuring the mascot translated convincingly in close-up and motion.
02.
Consistency Across Character Use
The fur system was built to hold detail and realism across different poses, lighting conditions, and content formats, maintaining visual quality in every execution.
Character Realism at Scale
The high-fidelity fur development established Pokochan as a credible, lifelike mascot, enhancing the character’s presence across digital content. The realistic detailing added depth and expressiveness to every execution, making the mascot more engaging and visually consistent. Over time, this created a reliable character asset that could be used repeatedly without loss of quality, strengthening recognition and continuity across brand communications.
