The Background
Most of the skincare brands in the market make high promises of making the skin fairer, brighter and spotless but in the end, fail to deliver on their claims. Acnestar has emerged as a brand that talks about real effectiveness with its natural and scientifically proven ingredients, imparting health to the skin when used regularly. So that you feel beautiful in your own skin.
The Insight
People on the internet often hide behind a screen and offer unfiltered opinions and negative criticism. It’s important to teach them a lesson. The trolls think it’s easy to pass negative comments and get away it without being called out. But the very technology they use to abuse others can be used against them.
The Idea
We decided to confront these ugly trolls upfront, but not with negativity. Our weapon was music! 4 influencers shared their stories in form of a song we created. The Internet Has A Hidden Algorithm - Less Love, More Hate! Someone Had To Fix This, So We Did - & Trolled The Trolls, Musically. Of course the trolls didn’t stop, but this time we shut them up by replying to their hate comments with our unique stickers.
We had to List on Spotify
We started getting requests to stream the song, so we launched the song on major music platforms. This helped us build impressions and engage with our audience.
