// Mamy Poko Pants //
Pokochan Birthday
BRAND OVERVIEW
MamyPoko Pants
MamyPoko Pants is committed to nurturing a baby’s growth and well-being through every stage of early life. The brand’s mission is to support mothers in providing superior care for their little ones, while strengthening the pure and emotional bond between mother and child.
Together with mothers, MamyPoko Pants helps create a nurturing environment that prioritizes a baby’s comfort and joy, making the journey of motherhood more confident, supported, and truly special.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
Poko's Day Out: Birthday Edition
SERVICES
AI/3D/CGI, SOCIAL MEDIA & CONTENT STRATEGY
Key Barriers
01.
Understanding Digital Behaviour
Modern audiences demand participation, driving deeper connection through real-time creation.
02.
Expanding Audience’s Attention Span
The consumers are all about the scroll when on Instagram. In the world of 3-second hooks and hook ratios, we aimed at expanding and maintaining the audience’s attention span throughout our campaign.
03.
Experiential in Real-time
Ensuring seamless real-time translation of live audience suggestions into visuals, while maintaining Pokochan’s and its friends’ visual avatar consistency across every frame, balancing creative spontaneity with AI precision to deliver an engaging, coherent, and immersive Instagram takeover experience.
The Objective
01.
Precise, Focused.
Drive brand awareness and engagement through Pokochan’s AI-powered Instagram takeover, leveraging real-time, relatable content, timed drops, short-format videos, and audience prompts to create interactive, immersive experiences and set a benchmark in AI-led digital storytelling.
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Communication Approach
Poko’s Day Out marks a defining moment for Grapes Worldwide, where technology and real-time storytelling converged to elevate digital engagement. Using our proprietary AI tool, Three Zinc, we translated audience prompts into immersive narratives within minutes. By turning viewers into co-creators, the campaign proved how AI-enabled formats can deepen connection, accelerate content creation, and set a new benchmark for interactive brand experiences.
The Solution
01.
The Mechanism
Execution hinged on precision, AI operational readiness, and deep platform fluency with Three Zinc. strengthened through structured pre-campaign training and multiple test sprints.
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02.
The D-Day
On activation day, Three Zinc functioned as a real-time creation engine, translating live audience prompts into high-fidelity static and video assets within minutes. This adaptive AI workflow ensured visual consistency, narrative coherence, and rapid production cycles, while enabling dynamic content shifts based on audience behaviour.
03.
Output?
The result was a seamless, tech-forward execution that transformed Pokochan’s Instagram takeover into a category-defining benchmark for responsive, AI-led storytelling.
The Campaign
The Output
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Case Study Film
RESULTS
Social Currencies
Total Saves: 632 | Total Comments: 591 | Total Shares: 363 | Follower Growth: 1,232
Campaign Results
Unique Reach: 934K+ | Post Engagement: 1.7 Mn+ | Impressions: 10 Mn+ | Engagement Rate: 17%
CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦
The campaign extended beyond product promotion and elevated the level of audience engagement on a platform which is always ‘too cluttered’ for many brands. Driving brand love and community engagement through AI-driven storytelling in real time resulted in an energetic buzz on the platform and carried the story for ~12 hours across all platform avenues.
Watch out for next year;
Pokochan might be flying to Japan for his birthday celebrations!