// Bikano //
Bikano - Dil Ki Mano Enjoy Bikano
BRAND OVERVIEW
About Bikano
Bikano is a legacy Indian snacks and sweets brand that has been delighting consumers since the 1950s with its authentic flavours and uncompromising quality. Rooted in tradition and driven by modern food innovation, the brand offers a wide range of namkeens, sweets, and ready-to-eat products, making it a trusted choice for consumers across generations.
INDUSTRY
FMCG
Campaign Name
Dil Ki Mano Enjoy Bikano
SERVICES
FILMS AND CAMPAIGNS, MEDIA PLANNING & BUYING
Insight & Idea
01.
Observation
In everyday moments, people constantly negotiate with themselves, whether to follow logic, social norms, or their own cravings, often putting personal joy on hold.
02.
Idea
Bikano tapped into these familiar inner debates to introduce a simple, liberating thought: whatever the situation, stop overthinking, listen to your heart, and enjoy Bikano.
Dil Ki Mano Enjoy Bikano
The series brings quirky, exaggerated situations to life from skydiving to photo shoots and unexpected encounters, where characters pause, rethink, and ultimately choose Bikano. With a fun, light-hearted tone and sharp humour, each film reinforces the new tagline, making Dil Ki Mano instantly memorable and easy to recall.
RESULTS
Views
7.4 Mn views across social media platforms - Meta, YouTube and X
Clicks
0.41 Mn clicks across Social media and Google landing to the e-commerce website
Reach
41.2 Mn reach across social media platforms - Meta, YouTube and X
CTR
3.38% Click-through-rate across Social media and Google
Online Coverage
