Gifting Clutter
Valentine’s Day gifting is dominated by repetitive choices like chocolates, roses, and teddy bears. These clichés lack freshness and fail to excite consumers looking for something memorable.
Packaging Gap
While Bikano is well known for taste and variety, it hadn’t yet been positioned as a modern-day gifting solution. Special packaging that could stand out in the gifting space was missing.
Youth Appeal
To connect with young audiences, Bikano needed to break away from conventional brand communication and inject playfulness, humor, and relatability into its Valentine’s Day campaign.
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Standing Out Amidst Tradition
Even as the top-selling Diwali gift pack brand, Bikano’s familiar designs risked blending into the crowded festive gifting landscape, making it harder to stand out.
A Fresh Take on Festive Packaging
Radically new shapes, colours, and quirky design language were needed to transform the gift packs from routine purchases into visually distinct, emotionally engaging festive experiences.
