// Campari //
Campari Gateway to Italy
BRAND OVERVIEW
About Campari
Campari is an iconic Italian alcoholic liqueur known for its vibrant red color and bitter, complex flavor from a secret blend of herbs, aromatic plants, and fruits, created in 1860 by Gaspare Campari. It's a classic aperitif used in cocktails like the Negroni and Americano, often served with soda or sparkling wine to stimulate appetite before meals, offering notes of bitter orange, herbs, and spices.
INDUSTRY
ALCOHOL & BEVERAGES
Campaign Name
Campari Gateway to Italy
SERVICES
EVENTS & ACTIVATIONS
The Campaign
01.
The Objective
Increase the drive of the “Cocktail Menu” in Italian restaurants focused on the usage of Aperol Liqueur.
02.
The Activity
People are often hesitant when it comes to trying out a new alcohol brand, but when it comes to trying new experiences, they jump on it. So how does one establish its presence in the market? Aperol Spritz presented the 'Italian Getaway', a contest that gave consumers a chance to fly to Italy and experience the making of Aeprol themselves. An exclusive Aperol “Cocktail menu” linked to the contest via 200+ Italian restaurants across 4 cities, highlighting the 1st prize of winning a “Trip to Italy.
The WAP
The Film
On-Ground Activation
CaseStudy Moodboard
RESULTS
5.9 Mn Reach
1.7 Mn Eng
28% Eng Rate