A mother’s love is so pure, she can go to any extent to protect her child. Watch this film for Catch Masala on the occasion of Mother’s Day.

Catch launched its new positioning- Kyunki Khana Sirf Khana Nahi Hota, and on Mother's Day, they wanted to reinforce this positioning with the emotions a mother has when she cooks food for her kids.

  • Campaign

  • Client

    Catch Spices
  • Live Website


The Challenge

This route was very different and bold as Catch has always taken a traditional route.


We took an offbeat approach where we showcased the emotions of a mother, who is mostly ostracised by the society.


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