Vegetarians carefully choose their meals, yet many unknowingly compromise when it comes to multivitamins,often made with gelatin or other non-vegetarian ingredients. Despite their conscious dietary choices, many assume all multivitamins are vegetarian by default.

To shift perceptions, we partnered with Bikanervala, a trusted name in 100% vegetarian food. The idea: pair a vegetarian food brand with a truly vegetarian multivitamin. This “100% Vegetarian Jodi” showcased the perfect match of food and supplements that align with one’s values. Placing our message at the heart of a vegetarian experience helped us reach the right audience and spark awareness.

The campaign began with teaser content on social media to spark curiosity, followed by a compelling campaign film. At Bikanervala outlets, tray mats with quirky messaging and QR codes led diners to HealthOK’s 100% vegetarian tablets. Digital ads at the outlets boosted visibility, while interactive content and a contest across platforms kept the momentum going and encouraged participation.