// Jago Janani //
Contraception Gateway
BRAND OVERVIEW
Jago Janani
Jago Janani is a purpose-led initiative by Janani (an Indian NGO) dedicated to empowering women with knowledge, choice, and control over their reproductive health. By normalising conversations around family planning and contraception, the brand enables women to prevent unwanted pregnancies, reduce stress, and make informed decisions on their own terms.
Rooted in the belief that empowered women uplift society, Jago Janani works towards a future where every woman has the confidence, resources, and freedom to shape her life and support her family.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
Jago Janani - Swasth Naari, Humaari Zimmedari
SERVICES
WEBSITE DESIGN & DEVELOPMENT, FILMS AND CAMPAIGNS, MEDIA PLANNING & BUYING, SOCIAL MEDIA & CONTENT STRATEGY
Problem Statement
The Critical Need
In small towns and rural India, deep-rooted cultural stigma, limited awareness, and psychological barriers prevent women from accessing and adopting post-abortion contraception. This lack of informed support leads to repeated unintended pregnancies and abortions, impacting women’s health, autonomy, and quality of life. There is a critical need to normalise post-abortion contraception through empathetic, empowering communication that connects with ground realities and encourages women to make informed, confident choices toward a healthier future.
The Creatives
The Film
Impact-driven Approach
Multiverse of Mediums
01.
Source & Hub of Education - Microsite
Creating a microsite to act as a hub of all information in regard to precaution, prevention and post-abortion care which helped our users and audience understand and reach as required.
02.
Social Content & Digital Amplification
Entering into the domain of digital audience and reaching out with the right mediums with meaningful storytelling and narratives, and amplifying our core messages, objectives and means to provide right, informed solutions.
= Campaigns across Funnels
= Paid Media Amplifications
= Lead Generation for Call Centres
03.
OOH - Hoardings, TV, Radio
For the right audience, we reached beyond digital domains and platforms, and sourced hoardings, TV and radio campaigns to reach out with meaningful impact throughout the campaign promotions on regular basis.
The Ongoing Impact
Audience Redemption (On-ground)
8,000+
Engaged, Redeemed and Consulted women on-ground in our targeted regions of Bihar, Jharkhand & West Bengal
Total Leads
10,000+
Lead Generations in a span of 8 months (cumulative) across the targeted regions and engaging with the right means
CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦CONCLUSION✦
Jago Janani is a long-term, purpose-led initiative committed to challenging deep-rooted misconceptions around family planning and reproductive health. Designed to evolve over years, the campaign continues to address hard truths and enable informed choices across communities. In collaboration with Janani Family Care – through Trust Contraceptives and Style Condoms, Jago Janani drives sustained awareness, access, and dialogue, empowering women while engaging families as enablers of change. Rooted in cultural realities and consistent engagement, the initiative aims to create lasting behavioural shifts, ensuring women have the knowledge, confidence, and freedom to shape healthier futures for themselves and their families.