// Lava //
Agni 2 Launch
BRAND OVERVIEW
Lava Agni 2
The Lava Agni 2 5G is a mid-range smartphone known for its curved AMOLED display, MediaTek Dimensity 7050 processor, and a clean Android 13 experience with no bloatware. "Agni 2: Ahead of the Curve" was the marketing slogan for the Lava Agni 2 5G, an Indian smartphone launched in 2023, highlighting its innovative features for its price point, like India's first MediaTek Dimensity 7050 chip, a curved AMOLED display, fast 66W charging, and clean Android, positioning it as a strong competitor by offering premium specs without the premium cost.
INDUSTRY
ELECTRONICS
Campaign Name
Lava Agni 2 : Ahead of the Curve
SERVICES
MEDIA PLANNING & BUYING
The Campaign
The Objective
The prime idea for this activity is to uplift the brand imagery and credibility of LAVA via our Flagship smartphone – AGNI 2. To establish & solidify the positioning of AGNI 2, as an Indian Technology Marvel in the smartphone industry. Creating launch hype and buzz among consumers and tech community.
The Films
The Approach
Media Platforms
We selected a mix of the following affinity and media genres : Technophiles + Mobile Enthu across tech platforms along with Entertainment genres like - Video, Sports, OTT, AUDIO OTT & Info-tainment. We also ran ads on Gaming (Racing,Arcade, Adventure & Sports), Utility Apps and Social platforms.
CaseStudy Moodboard
