Mamy Poko Pants PR & Influencer Case Study | Baby Care Marketing Insights | Case Studies

BRAND OVERVIEW

Mamy Poko Pants

The trendsetters of India's first Pant Style Diapers. A nurturing touch of Japanese technology that makes your little one's happy & healthy.

INDUSTRY

HEALTHCARE & OTC

Campaign Name

DeepAbsoptionDeepSleep

SERVICES

PR & INFLUENCER MARKETING

Insight

01.

Insight

Grapes partnered with Mamy Poko Pants to deliver a high-impact PR campaign in Uttar Pradesh, reinforcing the brand’s leadership in the diaper category. By onboarding regional icon Soumya Tandon and launching the #DeepAbsorptionDeepSleep campaign through a large-scale media and influencer event in Lucknow, the brand maximised share of voice and visibility for its new variants.

02.

Objective

The goal was to position Mamy Poko Pants as a leading brand in the diaper category while maximizing its share of voice through strategic media announcements. The campaign aimed to boost brand awareness across UP and introduce the target audience to Mamy Poko Pants’ new variants and products, ensuring the brand remained top-of-mind for parents and caregivers.

03.

Strategy

Considering that UP is a major market for the brand, Soumya Tandon was roped in as the regional brand ambassador. A campaign was executed to promote their newly launched product, culminating in the large-scale #DeepAbsorptionDeepSleep event in Lucknow, which brought together media and influencers to maximize reach, engagement, and brand visibility.

Results

14.07 M Reach

Expanded the client’s reach through targeted media placements and strategic communications. Ensured the message connected with a broad and relevant audience across multiple platforms. Maximized brand visibility while driving meaningful engagement and awareness at scale.

362K Engagement Rate

Monitored and optimized engagement to ensure meaningful audience interaction across platforms. Strategic content and media initiatives encouraged likes, shares, comments, and conversations. High engagement rates reflected strong audience interest, brand relevance, and message resonance.