// Mamy Poko Pants //
MamyPoko Pants - AI Led Christmas DVC
BRAND OVERVIEW
Brand Context
For MamyPoko Pants, an AI-led Christmas DVC was created with Pokochan positioned as Santa’s trusted helper. The film unfolded in a magical festive world where Pokochan takes on the responsibility of delivering gifts to babies, with MamyPoko Pants diapers as the central gift. Built entirely using AI, the DVC combined emotional storytelling and strong character presence to create a memorable festive brand moment for digital platforms.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
MamyPoko Pants - AI Led Christmas DVC
SERVICES
AI/3D/CGI
The Objective
01.
Create a Festive, Character-Led Brand Film
Develop a Christmas DVC centred around Pokochan that feels warm, joyful, and emotionally resonant.
02.
Integrate the Product Seamlessly Into the Story
Position MamyPoko Pants diapers as a meaningful part of the festive narrative without overt selling.
03.
Use AI as the Primary Creative Engine
Execute the entire DVC using AI-led production, replacing traditional filming and animation workflows.
From Storyboard to Film
