// Mamy Poko Pants //
3D, CGI & Content Strategy
BRAND OVERVIEW
MamyPoko Pants
MamyPoko Pants is a baby care brand from the Unicharm Group, a Japan-based consumer goods company known for its focus on product innovation and quality. Designed for comfort and ease of movement, MamyPoko Pants serves mass consumer markets with solutions for everyday use, supported by consistent communication across digital and social platforms.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
3D, CGI & Content Strategy
SERVICES
AI/3D/CGI
The Objective
01.
A Shareability-First Content Strategy
The focus was on building content designed to travel organically, with ideas and formats that audiences would actively share within their own networks.
02.
Using 3D & CGI as a Core Engagement Format
Rather than one-off creatives, 3D and CGI were used as a strategic format to deliver clarity, movement, and visual novelty that performs natively on social platforms.
03.
Consistency Through a Defined Creative System
A clear content strategy ensured every execution followed a consistent visual and narrative logic, allowing engagement-led content to be produced repeatedly without dilution.
The Outcome
The engagement-led content strategy, anchored in 3D and CGI, helped MamyPoko Pants establish a clear and repeatable social content format built for shareability. The visuals consistently captured attention in-feed, encouraged organic sharing, and strengthened brand recall without reliance on paid media. Over time, this approach created a recognisable content system for the brand, enabling strong organic reach and sustained engagement across social platforms.
WHY IT WORKED
Shareability Was Designed In
Every piece of content was built around visual hooks and ideas that encouraged organic sharing, not just passive viewing.
Strategic Use of 3D & CGI
The impact came from using 3D and CGI as part of a deliberate content strategy, where concept and intent drove execution, not the format itself.
A Clear Content Strategy
A defined content strategy ensured consistency across executions, allowing the brand to repeat what worked and build momentum over time.