// ovanews //
Driving Ova News growth through full-funnel marketing, generating 33% higher Q-commerce sales with Google AI-powered campaigns.
BRAND OVERVIEW
OVA NEWS
Ova News is an ovulation detection kit designed to help women identify their fertile window. The campaign aimed to build product awareness, educate audiences, and drive purchases on quick-commerce platforms. Using Google’s AI-powered advertising solutions, we combined large-scale YouTube awareness campaigns with performance-focused Demand Gen campaigns to connect consumer education with qualified traffic, purchase intent, and measurable sales growth.
INDUSTRY
HEALTHCARE & OTC
Campaign Name
Awareness Campaign
SERVICES
PR & INFLUENCER MARKETING
HIGHLIGHTS
01.
5.1% Demand Gen CTR.
02.
33% increase in Q-commerce net sales month-on-month.
Problem Statement
Ova News faced the dual challenge of educating consumers about ovulation tracking and converting awareness into product purchases on quick-commerce platforms. As a sensitive category, the campaign required a carefully structured media approach to maximise reach, engagement, and purchase intent within platform targeting limitations. The objective was to build awareness at scale, communicate the product’s relevance, and efficiently transition interested audiences towards consideration and purchase, ultimately driving qualified traffic and measurable sales growth on Q-commerce platforms.
THE SOLUTION
We implemented a full-funnel performance marketing strategy using Google’s AI-powered advertising solutions to connect product awareness with measurable purchase outcomes.
01.
Awareness at Scale
Deployed Video Reach Campaigns (VRC 3.0) on YouTube, combining skippable, non-skippable, and bumper formats within a single campaign. This approach maximised reach and message frequency while efficiently communicating the importance of ovulation tracking and product awareness.
02.
AI-Powered Optimisation
Leveraged automated campaign optimisation and audience signals to reach high-potential users while navigating targeting limitations associated with sensitive categories. The focus was on delivering large-scale video exposure and quality engagement at an efficient cost.
03.
Consideration and Traffic
Following the awareness phase, Demand Gen campaigns were deployed to drive qualified traffic towards Q-commerce platforms where Ova News was available. This helped move users from product discovery to consideration and provided a direct pathway towards purchase.
04.
Performance-Led Execution
Evaluated campaign effectiveness through impressions, completed views, video view rate, CPM, clicks, CTR, reach, and Q-commerce sales growth. This ensured that media delivery was assessed not just on awareness metrics but also on its contribution to downstream business outcomes.
By combining YouTube reach campaigns with conversion-oriented traffic generation, we created a full-funnel strategy that connected consumer education with purchase intent and measurable Q-commerce growth.
Results
Generated 76M impressions and 84.3M completed views, achieving an 83% VTR at an efficient ₹101 CPM through VRC 3.0.
Demand Gen campaigns delivered 57.7M impressions, 2.95M clicks, and a 5.1% CTR, reaching 7.4M users.
Ova News recorded a 33% increase in net sales on Q-commerce platforms compared with the previous month.
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Ova News demonstrated how a full-funnel Google Ads strategy can connect awareness with commercial outcomes. By combining VRC 3.0 and Demand Gen, the campaign achieved large-scale video engagement, strong traffic performance, and a 33% month-on-month increase in Q-commerce net sales, establishing a measurable pathway from consumer education to purchase.