Pahwa Group PR & Influencer Case Study | Real Estate & Construction Marketing | Case Studies

BRAND OVERVIEW

Pahwa Group

Pahwa Group comprises of four companies Bry-Air, Desiccant Rotors International (DRI), Delair, and Technical Drying Services (TDS) all centered around air and environment control solutions. Bry-Air is the flagship company of the Pahwa Group, showcasing its robust foundation and ongoing dedication to innovation and customer satisfaction through advancement in quality air solutions. Our state-of-the-art manufacturing plants, ISO 9001:2015 and ISO 14001:2015 certified, are among some of the most modern facilities in the industries globally. Our acclaimed R&D centres, acknowledged by the Department of Science and Technology, lead in desiccant-based and fluted media technology advancement. We specialise in engineered dehumidification systems and serve industries like lithium batteries, pharmaceuticals, food processing, electronics, and many more. Our global presence is in over 80 countries. We have subsidiaries in China, Malaysia, Brazil, Nigeria, Switzerland and an associate plant in the USA. We have international offices in UAE, Philippines, Indonesia, Thailand, Vietnam, Nigeria, Switzerland, and Bangladesh with representative offices in Kenya, South Africa, Algeria, Tunisia, Bahrain, Jordon, Oman, Qatar, Nepal, Myanmar, Bangladesh, Pakistan, Sri Lanka, Colombia, Argentina, El Salvador, Ecuador, New Zealand, Thailand, Japan, Korea, and Fiji.

INDUSTRY

B2B

Campaign Name

Pahwa Pulse

SERVICES

PR & INFLUENCER MARKETING

Objective-Driven PR Strategy

01.

Insight

With growing awareness around energy efficiency, product quality, and environmental sustainability, industries across the globe are seeking advanced solutions for humidity and climate control. Desiccant-based technologies are at the heart of modern environmental management, offering precise control, energy efficiency, and reliability across sectors.

02.

Objective

To establish Pahwa Group as a thought leader in advanced environmental control solutions, emphasizing its expertise in desiccant and desiccant-based technologies. The PR effort aimed to increase industry visibility, highlight the Group’s technological leadership, and position its solutions as critical for manufacturing, pharmaceuticals, and industrial processes worldwide

03.

Approach

Grapes led the public relations efforts for Pahwa Group, focusing on consistent media visibility, strategic brand storytelling, and thought leadership initiatives. The campaign leveraged authored articles, interviews, and industry features to showcase the Group’s global footprint. Key messaging highlighted the Group’s product range, including dehumidifiers, resin dryers, product dryers, gas phase filtration systems, energy recovery, and fresh air treatment systems, while reinforcing its core competency in desiccant technologies.

Results

128 + Media Coverage

Achieved 100+ media coverages across leading print and digital platforms. This widespread visibility significantly enhanced brand recognition and credibility.

20 + Media Interviews

With 20+ media interviews, the brand actively engaged with leading media outlets. Amplifying visibility, authority, and meaningful industry conversations.

10+ Authored Articles

Authored articles featured in leading publications, amplifying the brand’s voice. A strong reflection of subject-matter expertise and thought leadership.

5+ Press Conference

Executed high-impact press conferences, bringing key announcements to the forefront. Each event strengthened media relationships and ensured consistent, credible coverage.

Media Coverage