// Ravoh //
Ravoh Bag Boards
-1756285459-1766578697.avif&w=2048&q=75)
BRAND OVERVIEW
About Ravoh
Ravoh is a luxury furniture brand by the renowned designer Ravish Vohra, that aims at providing luxury european quality furniture in India, removing the need of consumers to travel to Europe to source their home decor needs. At Ravoh, each product is meticulously crafted by talented designers, artists, and innovators, ensuring unparalleled quality and craft. Every creation transforms ordinary materials into unique masterpieces, reflecting their dedication to artistry and excellence.
INDUSTRY
HOME & LIVING
Campaign Name
Ravoh Bag Boards
SERVICES
EVENTS & ACTIVATIONS
The Challenge
01.
Awareness
While the brand Ravish Vohra Homes is a well known brand in the luxury furniture segment, the brand name Ravoh is yet to be established. It is only known in close circles, but outside them, the brand has little to no recognition.
02.
Design ID Launch
The launch of their latest collection Skyline happened at India Design ID, an event where hundreds of brands showcased their design. The challenge was truly stand out and bring light to their latest collection, they needed something that would capture attention, while sticking to their brand ethos with spedning huge monies
Introducing Moving BagBOARDs
Grapes Worldwide implemented a unique phy-gital campaign strategy that allowed the brand to differentiate itself from other players in the market. We got bag boards where we had human size bags with our communication and booth address. We got models to walk across the Design ID with these bags and trust me every one noticed. Yes, we never wanted to spend on huge ass billboards.
The Campaign
We did a lot and had a lot of Fun
01.
Moving Bag Boards
In an innovative way to drive traffic to the booth, we will recruit 10 models and give them giant oversized bags with clever messaging, highlighting the importance of detail in craft. These models will roam around the venue, help people discover the brand, what it stands for and help them reach the booth.
02.
Water Bottles
We will also be distributing water bottles with clever copies, helping people stay hydrated.
This attention to detail for the attendees is a parallel to the attention to detail in the craft of Ravoh.
03.
POS
Standees will be placed all around the venue, talking about the details of things that often go unnoticed. A brick wall, a tree, a giant boulder etc. will each highlight one detail through a standee placed next to it.
04.
Placards
Small placards will be placed inside the booth to highlight small details in craft for each of the furniture pieces showcased. The idea is for people to notice the detailing in the furniture.