Insight
The Indian footwear market is witnessing a growing appetite for fashion-forward and lifestyle-oriented sports footwear, driven by rising urbanization, disposable income, and an increasing focus on athleisure trends. Consumers are seeking products that combine performance, style, and comfort, creating opportunities for established brands to expand their presence in the sports footwear category.
Objective
To create awareness for Red Chief’s new sports footwear range under the Zupp store in Surat and to position the brand as a fashion and lifestyle-oriented sports shoe player. The PR effort aimed to highlight the brand’s expansion into the sports segment and its commitment to delivering stylish, high-quality footwear for urban consumers.
Approach
Grapes led the public relations efforts for Red Chief for the Zupp store launch in Surat, focusing on press releases, media coverage, and event promotion. The campaign highlighted Red Chief’s expansion into the sports footwear category, showcasing its new fashion and lifestyle oriented sports shoe range. Additionally, the unique summer collection presented at Times Fashion Week 2025 was emphasized, underlining the brand’s signature blend of fashion, functionality, and lifestyle appeal.
-1767082278.png&w=96&q=75){kind=small}
-1767093942.png&w=2048&q=75)
-1767093963.png&w=2048&q=75)