// The Whole Truth //
Scaling Growth Through Impact Branding
BRAND OVERVIEW
About the Brand
The Whole Truth Foods is a clean-label brand committed to transparency and health, offering 100% natural, no-added-sugar products. With a mission to debunk food myths, the brand empowers consumers to make informed choices. Through engaging campaigns, it promotes honest eating habits, fostering trust and a deeper connection with health-conscious audiences.
INDUSTRY
FMCG
Campaign Name
The Whole Truth Branding Campaign
SERVICES
MEDIA PLANNING & BUYING
Campaign Objective
01.
Brand Visibility
Though a rising name in clean-label foods, The Whole Truth Foods seeks to solidify its position as a transparent, trustworthy, and health-conscious brand in the competitive market.
02.
Audience Engagement
The challenge lies in captivating a health-aware, digital-savvy audience through educational and engaging content while promoting honest eating habits without appearing overly commercial.
Media Approach
01.
Asset Strategy
We primarily leveraged YouTube as a platform to educate our audience about The Whole Truth's values through a 50-second brand film. The film highlighted the brand's commitment to transparency and the cleanliness of its products, effectively building awareness and trust among health-conscious consumers.
02.
Frequency-Led Campaign
We initiated high-frequency campaigns to ensure repeated exposure among our target audience. Initially, we focused on a niche audience to establish a strong foundation. Once this audience was fully utilized, we progressively broadened the targeting to reach a wider and more unique audience, expanding the campaign's impact and reach.
03.
PG Deal Campaigns
To secure premium placements and reach a niche audience, we strategically targeted specific channels on YT through PG deals. This efforts ensured impactful visibility and reinforced the brand's premium appeal.
04.
Custom intent campaign
We strategically implemented a Custom Intent Campaign by leveraging targeted app interactions and high-intent keywords. This approach ensured we reached a niche audience—users actively engaging with fitness-related apps or searching for products similar to those we promote. By aligning with their intent
Video View Assets
Shorter Asset to Build Ad Recall
RESULTS
17.5%
Ad Recall Relative Lift
308%
Search Lift for Branded Keywords
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The campaign effectively solidified The Whole Truth Foods' reputation as a transparent, health-conscious brand. Through strategic audience targeting and consistent messaging, the brand not only enhanced visibility but also fostered long-lasting trust, paving the way for continued growth in the competitive health and wellness market.