// Vivo //
Vivo V60 - Festive CGI Showcase

BRAND OVERVIEW
Brand Context
For Vivo, we developed a high-impact 3D CGI experience designed to visually communicate key product features through a festive, immersive environment. Using advanced 3D modelling and animation, the work placed the smartphone within a dynamic, culturally resonant visual space that elevated feature storytelling. The CGI video combined product clarity with visual richness to enhance engagement and strengthen the brand’s digital presence during a key consumer period.
INDUSTRY
ELECTRONICS
Campaign Name
Vivo V60 - Festive CGI Showcase
SERVICES
AI/3D/CGI
The Objective
01.
Highlight Key Features of the Vivo V60 Series
Use 3D/CGI to clearly communicate the phone’s design and feature set through visually intuitive storytelling.
02.
Create a Festive, Immersive Visual World
Build a celebratory CGI environment that enhances emotional appeal while keeping the product at the centre.
03.
Deliver a High-Impact Digital Asset
Develop an engaging CGI video designed to capture attention and elevate the Vivo V60 Series during a key consumer moment.