// Wazir X //
How SEO and ASO Delivered 189% Growth in App Installs
BRAND OVERVIEW
Wazir X
WazirX is a leading cryptocurrency exchange platform offering seamless trading experiences through its website and mobile app. With support for multiple digital assets and a strong focus on accessibility, WazirX enables users to buy, sell, and trade crypto with ease.
INDUSTRY
B2B
Campaign Name
How SEO and ASO Delivered 189% Growth in App Installs
SERVICES
SEO
Problem Statement
01.
User Acquisition Plateau
Growth across the website and app had slowed, creating the need for a stronger and more dynamic acquisition strategy.
02.
High Competition in Crypto Search Space
Competing in a crowded crypto market required precise keyword targeting across both web and app ecosystems.
03.
Dual Platform Visibility Challenge
The brand needed to drive traffic not only to the website but also increase app installs and first-time downloads organically.
The Solution
We built a combined SEO and ASO strategy focused on breaking the growth plateau and unlocking scalable acquisition across web and app channels.
01.
Keyword Mapping Across Web and App Stores:
High-impact keywords were identified through competitive analysis and mapped across exchange pages, landing pages, and app store listings.
02.
On-Page SEO and Landing Page Enhancements
Key landing pages were optimized for search relevance, improved user experience, and stronger engagement signals.
03.
Technical SEO and Structured Data
Schema implementation improved search visibility, while technical optimisations supported better indexing and performance.
04.
Deep Linking for App Growth
Targeted deep links were introduced to connect high-intent search queries directly to relevant in-app pages, improving install and activation rates.
Results
Website SEO Traffic Growth
Achieved a 249 percent increase in organic traffic to the website through SEO-led efforts.
Organic App Install Surge
Drove a 189 percent increase in organic app installs by aligning SEO and ASO strategies.
First-Time Download Growth
Recorded a 140 percent increase in first-time app downloads, strengthening the user acquisition funnel.
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By combining SEO and ASO into a single growth engine, we helped WazirX overcome its user acquisition plateau and unlock sustained momentum. The strategy ensured that high-intent users discovered the brand across search engines and app stores, while seamless deep linking connected discovery to action. Today, WazirX’s digital presence functions as a unified acquisition ecosystem, consistently driving traffic, installs, and new user growth at scale.