Insight
The broadcasting landscape is rapidly evolving, with audiences seeking more engaging, intelligent, and experiential viewing. AI-led live production, AR storytelling, and cloud-native workflows are transforming passive viewers into active participants, creating opportunities for brands to redefine audience engagement.
Objective
To establish wTVision as a thought leader in next-generation broadcasting by highlighting its innovations in interactive live graphics, AR storytelling, and automation. The campaign aimed to drive industry awareness, spark media conversations, and position wTVision as a key partner for broadcasters seeking experiential content solutions.
Approach
Grapes led the public relations efforts for wTVision, focusing on consistent media visibility, compelling brand storytelling, and industry-led conversations. The campaign leveraged authored articles, interviews, and thought leadership features to showcase wTVision’s expertise and its role in transforming live broadcasting experiences globally.







