Delhi
Mumbai
Bengaluru
Do you realise India doesn’t have a national game? Zupee saw an opportunity.

To expand the presence of Zupee in the realm of skill-based online gaming and cementing its leadership position in Ludo, while also offering an array of engaging casual and board games.

  • Campaign

    #IndiaKaApnaGame
  • Client

    Katha Pankaj Tara, Nikita Mantri, Manish Karnatak
  • Live Website

    ZUPEE

Idea

By joining forces with Kapil Sharma, Zupee aimed to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.

'India Ka Apna Game’ celebrates the bond and popularity of Ludo, honouring its connection among the masses.

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