Agree the Goals
Business goals and the role of social agreed with your leadership first.
Grapes Worldwide's COCTM Content Strategy agent builds your social strategy on our COCTM framework: content pillars, platform roles, cultural moments, and competitor gaps, each tied to a business goal and signed off by a named strategist.
Get a Free Strategy SessionFrom Mankind Pharma and Panasonic to Paytm, JCB, and Siyaram's, category leaders work with Grapes because their social strategy is built on a framework, grounded in data, and owned by strategists who answer for it.
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Most social calendars are filled before anyone has agreed what the brand is trying to achieve. Our COCTM Content Strategy agent starts with your business goals, reads your audience, category, and competitors, and builds a strategy on our COCTM framework: what you talk about, where, for whom, and why. Every pillar is tied to a measurable goal, and a named strategist owns the plan before a single post is briefed.
Social objectives tied to what the business needs this year, so every pillar has a reason to exist.
The few themes your brand owns, built on our COCTM framework and sized for how often each should appear.
A clear job for each platform, so Instagram, LinkedIn, and YouTube are not all doing the same thing badly.
What your audience cares about, asks about, and shares, read from comments, search, and listening data.
The trends, festivals, and moments worth joining, and the ones your brand should leave alone.
Where the category is crowded and where nobody is speaking, so your content takes ground instead of copying.
The right balance of formats, from reels to carousels to long-form, based on what your audience actually engages with.
What success looks like for each pillar and platform, agreed before launch so results can be judged fairly.
Five stages, one goal: a social strategy your team can execute and your board can measure. Running for brands across five countries.
Business goals and the role of social agreed with your leadership first.
Audience, category, competitors, and trends read with data, not opinion.
Pillars, platform roles, and content mix built on our COCTM framework.
A named strategist presents the strategy and your team approves it.
Dashboard reads feed quarterly strategy refreshes, so the plan keeps learning.
The COCTM Content Strategy agent runs sub-agents across the landscape: insight agents mine audience language, category agents map competitor themes, trend agents score relevance, and pillar agents assemble the framework. All of it runs in our own stack, grounded in Brand IQ and our strategy playbooks. Every strategy ends at a named strategist desk before it is briefed.
Agents mine comments, search, and listening data for what your audience wants.
Human checkpoint Your strategist validates every insight.
Agents map competitor themes, formats, and share of voice.
Human checkpoint A named strategist checks each comparison.
Agents score trends and moments for relevance and brand fit.
Human checkpoint Your social lead approves which to join.
Agents draft content pillars and mix on the COCTM framework.
Human checkpoint Your strategist owns the final pillars.
Agents tie every pillar to a business goal and a primary metric.
Human checkpoint Your marketing lead agrees the targets.
Agents flag themes and moments that carry brand or reputation risk.
Human checkpoint Named reviewers decide each escalated item.
What changes for you
AI multiplies our output. It never replaces our judgment.
The questions CXOs ask us before signing, answered straight.
It builds your social content strategy on our COCTM framework: business goals, audience insight, platform roles, content pillars, cultural moments, competitor gaps, and a measurement plan. A named strategist owns and presents the plan before any content is briefed.
COCTM is the Grapes Worldwide framework our strategists use to build social content strategy. It structures what a brand talks about, for whom, on which platform, and why, so every pillar connects to a business goal. The agent applies it consistently; our strategists apply the judgement.
A calendar is what you post and when. Strategy is why you post it. This agent decides the why; the AI Calendar agent then turns it into the what and when.
We review it quarterly against dashboard results, and sooner if your business goals, category, or audience shift. Refreshes are proposed by the agent and approved by your strategist.
Yes. We can audit and sharpen a strategy you already have, rather than starting again, and map it onto the COCTM framework so the rest of the studio can run it.
Yes. A shared strategy can carry market-level pillars, moments, and platform roles, so each market stays local while the brand stays consistent.
Because our strategies come from the same studio that delivered 145% organic YouTube view growth, 250% organic traffic growth, and 5 times online sales for Siyaram's. A proven framework, applied by an agent, owned by a strategist.